Nina Barone, Creative Services Manager @ Getty Images<\/h3>\n\n\n\n![\"\"](\"https:\/\/assets.markup.io\/app\/uploads\/2022\/09\/nina-barone-getty.jpeg\")
<\/figure><\/div>\n\n\n“The engagement across all of our teams and the willingness to provide feedback has increased because MarkUp.io is such an easy place to centralize everything.”<\/p>– Nina barone, creative services manager at getty images<\/cite><\/blockquote><\/figure>\n\n\n\nHow are you creating content today at Getty and where did MarkUp.io come into play for that content?<\/strong><\/p>\n\n\n\nNina:<\/em> Ceros is definitely the program I use most for marketing collateral creation and we have been pushing a ton of new Ceros content through MarkUp.io for review. This shift took place really in the last three months. Prior to that, we communicated all content changes over a string of emails.<\/p>\n\n\n\nMarkUp.io has been incredibly helpful for us. I sort of stopped taking notes from people via email or Slack at all and just told them \u201cput it in MarkUp or don\u2019t come to me\u201d [she laughs] because feedback is just so organized and streamlined for us in there.<\/p>\n\n\n\n
What was your collaboration process like before MarkUp.io?<\/strong><\/p>\n\n\n\nNina:<\/em> I use Ceros primarily – it\u2019s become my specialty for marketing materials. We\u2019d send out a Ceros link and you\u2019d have ten to fifteen people on these email chains. It would become a matter of sifting through every single person\u2019s notes. Right now, working from home, I don\u2019t have a printer, but before at the office, I would print out everyone\u2019s notes, highlight sections, scrap together changes on paper and go through notes that way – not great.<\/p>\n\n\n\nHow did MarkUp.io alleviate that process?<\/strong><\/p>\n\n\n\nNina:<\/em> MarkUp.io has definitely streamlined all of our workflows in creating digital marketing materials. It\u2019s also created a one-stop shop for everyone across our various teams to put in their changes for content. We can resolve everything directly inside the platform, and it\u2019s truly solved countless inbox headaches. <\/p>\n\n\n\nI\u2019ve had so much more engagement when asking people at Getty for feedback than I\u2019ve ever had before because this is such an easy platform to do it. Whereas before, if I asked people for feedback on our content, I\u2019d get: \u201cWell do you want to jump on a call? It might be easier to talk through the notes trying to explain section 5 on page 9.\u201d I just think the engagement across all of our teams and the willingness to provide feedback has increased just because MarkUp.io is such an easy place to centralize everything.<\/p>\n\n\n\n
What would you say to someone who is skeptical about using another product?<\/strong><\/p>\n\n\n\nNina:<\/em> First of all, you can try the core <\/a>product for free, so there shouldn\u2019t be anything stopping you from trying it out. Secondly, it\u2019s just a massive time saver, and there isn\u2019t another tool that I\u2019ve found that does the same thing for links and websites. The amount of time it takes to create an account is 30 seconds, and you\u2019re going to get that back very quickly and then some.<\/p>\n\n\n\nWhy would you say MarkUp.io is more of a platform than a one-time feedback tool?<\/strong><\/p>\n\n\n\nNina:<\/em> I think the ability to track all of our notes and to track things that are working, moving documents has just worked so well. We\u2019re always creating things in Ceros on a rolling basis and MarkUp.io can reflect all of our changes over time. To go back and see resolved notes, past changes, keeping everything in one spot makes MarkUp.io a living, breathing hub for content feedback.<\/p>\n\n\n\nWhat features would you recommend for MarkUp.io?<\/strong><\/p>\n\n\n\nNina:<\/em> The ability to upload PDFs because that would open the door for even more use cases for the Getty team. I would also say better ways to organize projects on our dashboard would be even more beneficial as well.<\/p>\n\n\n\nEditor’s note: since the original publication date of this article, MarkUp.io has added the ability to annotate PDFs.<\/a> Further, users on our Pro and Enterprise plans have access to an organizational folder feature. Learn more here. <\/a><\/em><\/p>\n\n\n\n
\n\n\n\nThis is the third story in MarkUp’s Case Study Series. For more information on Getty Images, visit www.gettyimages.com<\/a> to learn more about how the company is advancing the unique role of still and moving imagery in communication and business, and enabling creative ideas to come to life.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"
<\/figure><\/div>\n\n\n“The engagement across all of our teams and the willingness to provide feedback has increased because MarkUp.io is such an easy place to centralize everything.”<\/p>– Nina barone, creative services manager at getty images<\/cite><\/blockquote><\/figure>\n\n\n\n
How are you creating content today at Getty and where did MarkUp.io come into play for that content?<\/strong><\/p>\n\n\n\n
Nina:<\/em> Ceros is definitely the program I use most for marketing collateral creation and we have been pushing a ton of new Ceros content through MarkUp.io for review. This shift took place really in the last three months. Prior to that, we communicated all content changes over a string of emails.<\/p>\n\n\n\n
MarkUp.io has been incredibly helpful for us. I sort of stopped taking notes from people via email or Slack at all and just told them \u201cput it in MarkUp or don\u2019t come to me\u201d [she laughs] because feedback is just so organized and streamlined for us in there.<\/p>\n\n\n\n
What was your collaboration process like before MarkUp.io?<\/strong><\/p>\n\n\n\n
Nina:<\/em> I use Ceros primarily – it\u2019s become my specialty for marketing materials. We\u2019d send out a Ceros link and you\u2019d have ten to fifteen people on these email chains. It would become a matter of sifting through every single person\u2019s notes. Right now, working from home, I don\u2019t have a printer, but before at the office, I would print out everyone\u2019s notes, highlight sections, scrap together changes on paper and go through notes that way – not great.<\/p>\n\n\n\n
How did MarkUp.io alleviate that process?<\/strong><\/p>\n\n\n\n
Nina:<\/em> MarkUp.io has definitely streamlined all of our workflows in creating digital marketing materials. It\u2019s also created a one-stop shop for everyone across our various teams to put in their changes for content. We can resolve everything directly inside the platform, and it\u2019s truly solved countless inbox headaches. <\/p>\n\n\n\n
I\u2019ve had so much more engagement when asking people at Getty for feedback than I\u2019ve ever had before because this is such an easy platform to do it. Whereas before, if I asked people for feedback on our content, I\u2019d get: \u201cWell do you want to jump on a call? It might be easier to talk through the notes trying to explain section 5 on page 9.\u201d I just think the engagement across all of our teams and the willingness to provide feedback has increased just because MarkUp.io is such an easy place to centralize everything.<\/p>\n\n\n\n
What would you say to someone who is skeptical about using another product?<\/strong><\/p>\n\n\n\n
Nina:<\/em> First of all, you can try the core <\/a>product for free, so there shouldn\u2019t be anything stopping you from trying it out. Secondly, it\u2019s just a massive time saver, and there isn\u2019t another tool that I\u2019ve found that does the same thing for links and websites. The amount of time it takes to create an account is 30 seconds, and you\u2019re going to get that back very quickly and then some.<\/p>\n\n\n\n
Why would you say MarkUp.io is more of a platform than a one-time feedback tool?<\/strong><\/p>\n\n\n\n
Nina:<\/em> I think the ability to track all of our notes and to track things that are working, moving documents has just worked so well. We\u2019re always creating things in Ceros on a rolling basis and MarkUp.io can reflect all of our changes over time. To go back and see resolved notes, past changes, keeping everything in one spot makes MarkUp.io a living, breathing hub for content feedback.<\/p>\n\n\n\n
What features would you recommend for MarkUp.io?<\/strong><\/p>\n\n\n\n
Nina:<\/em> The ability to upload PDFs because that would open the door for even more use cases for the Getty team. I would also say better ways to organize projects on our dashboard would be even more beneficial as well.<\/p>\n\n\n\n
Editor’s note: since the original publication date of this article, MarkUp.io has added the ability to annotate PDFs.<\/a> Further, users on our Pro and Enterprise plans have access to an organizational folder feature. Learn more here. <\/a><\/em><\/p>\n\n\n\n
\n\n\n\nThis is the third story in MarkUp’s Case Study Series. For more information on Getty Images, visit www.gettyimages.com<\/a> to learn more about how the company is advancing the unique role of still and moving imagery in communication and business, and enabling creative ideas to come to life.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"