{"id":200790,"date":"2023-03-08T18:42:08","date_gmt":"2023-03-08T18:42:08","guid":{"rendered":"https:\/\/www.markup.io\/?p=200790"},"modified":"2023-10-19T13:06:40","modified_gmt":"2023-10-19T12:06:40","slug":"moodboard-template","status":"publish","type":"post","link":"https:\/\/www.markup.io\/blog\/moodboard-template\/","title":{"rendered":"Moodboard template guide w\/ tips &amp; free editable template"},"content":{"rendered":"\n<p>You\u2019ve got such a great idea for the brand you\u2019re currently working with!<\/p>\n\n\n\n<p>You start drafting an email explaining how you will design the client\u2019s website to capture the brand\u2019s fresh, upbeat voice. One hour later, you\u2019re no closer to finishing the email than when you started.<\/p>\n\n\n\n<p>How can you put your vision into words? It\u2019s not fair for your creativity to be boxed up and trapped by text.<\/p>\n\n\n\n<figure class=\"wp-block-video aligncenter\"><video autoplay controls loop muted src=\"https:\/\/assets.markup.io\/app\/uploads\/2023\/01\/moodboard-template-cat-cats.mp4\" playsinline><\/video><figcaption class=\"wp-element-caption\">GIF Source: <a href=\"https:\/\/tenor.com\/view\/cat-cats-cat-spin-spin-cat-dryer-cat-gif-23554063\" target=\"_blank\" rel=\"noreferrer noopener\">Tenor<\/a><\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><em>What if I were to create a moodboard instead?<\/em> \ud83d\udca1<\/p>\n\n\n\n<p>What a great idea!&nbsp;<\/p>\n\n\n\n<p>We\u2019re here to help you create a vision board like nothing your client has seen before. Plus, we\u2019ve created a moodboard template to make things easier for you.<\/p>\n\n\n\n<p>Let\u2019s get started!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Table of contents<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#what\">What\u2019s a moodboard?&nbsp;<\/a><\/li>\n\n\n\n<li><a href=\"#who\">Who uses moodboards?<\/a><\/li>\n\n\n\n<li><a href=\"#why\">Why do creatives use moodboards?<\/a><\/li>\n\n\n\n<li><a href=\"#create\">Create your own moodboard in 5 quick steps<\/a><\/li>\n\n\n\n<li><a href=\"#template\">Get our free moodboard template<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what\">What\u2019s a moodboard?&nbsp;<\/h2>\n\n\n\n<p>Have you ever had to create something for someone who needs five different versions to understand what they want? There are always better ways to go in design than starting from scratch. And that\u2019s where moodboards come in.<\/p>\n\n\n\n<p>Moodboards are <strong>collages of visual elements<\/strong> centered around a specific topic or following a particular aesthetic to convey a design project&#8217;s intended look and feel.&nbsp;<\/p>\n\n\n\n<p>In short, moodboards are collections of pictures, illustrations, typography, etc. pinned together on a physical or digital board. They help designers establish which fonts, color palettes, and layout styles to use for a particular creative project.<\/p>\n\n\n\n<p>Moodboards are useful tools in product design, graphic design, web design, and other imagery-based projects. They <strong>help creatives evoke specific feelings and moods<\/strong> (hence the name) and can <strong>serve as inspiration boards<\/strong>.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Moodboard must-haves<\/strong><\/h3>\n\n\n\n<p>Moodboards can be tailored to suit their audience based on the industry they are designed for and can vary from project to project.&nbsp; But some components are consistently present in moodboards, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Colors<\/li>\n\n\n\n<li>Style<\/li>\n\n\n\n<li>Patterns<\/li>\n\n\n\n<li>Textures<\/li>\n\n\n\n<li>Illustrations<\/li>\n\n\n\n<li>Icons<\/li>\n\n\n\n<li>Logos<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Lifestyle images<\/li>\n<\/ul>\n\n\n\n<p>But why stop there? Some creatives also include videos, animations, GIFs, and audio examples on their digital boards. The possibilities are endless.<\/p>\n\n\n\n<p>Here\u2019s an example of an interior design moodboard. It\u2019s a mix of digital art, typography, furniture styles, and real-life pictures that, when put together, create the character of the space to be decorated.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.markup.io\/app\/uploads\/2023\/03\/moodboard-template-ex1-1024x772.png\" alt=\"Example of interior design moodboard\" class=\"wp-image-201096\" width=\"840\" height=\"633\" srcset=\"https:\/\/www.markup.io\/app\/uploads\/2023\/03\/moodboard-template-ex1-1024x772.png 1024w, https:\/\/www.markup.io\/app\/uploads\/2023\/03\/moodboard-template-ex1-300x226.png 300w, https:\/\/www.markup.io\/app\/uploads\/2023\/03\/moodboard-template-ex1-768x579.png 768w, https:\/\/www.markup.io\/app\/uploads\/2023\/03\/moodboard-template-ex1.png 1522w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><figcaption class=\"wp-element-caption\">Image Source: <a href=\"https:\/\/dribbble.com\/shots\/8234510-Branding-Moodboard-easy-going\" target=\"_blank\" rel=\"noreferrer noopener\">Dribble<\/a><\/figcaption><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p>Here\u2019s another example of a vision board, but this time for brand identity. This brand board organizes ideas to establish a design direction regarding product packaging, typography, color palette, and logo style.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"760\" src=\"https:\/\/www.markup.io\/app\/uploads\/2023\/03\/moodboard-template-ex2-1024x760.png\" alt=\"Brand identity moodboard\" class=\"wp-image-201097\" srcset=\"https:\/\/www.markup.io\/app\/uploads\/2023\/03\/moodboard-template-ex2-1024x760.png 1024w, https:\/\/www.markup.io\/app\/uploads\/2023\/03\/moodboard-template-ex2-300x223.png 300w, https:\/\/www.markup.io\/app\/uploads\/2023\/03\/moodboard-template-ex2-768x570.png 768w, https:\/\/www.markup.io\/app\/uploads\/2023\/03\/moodboard-template-ex2.png 1466w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Image Source: <a href=\"https:\/\/dribbble.com\/shots\/15735964-Moodboard-Excellent-and-Trusted\" target=\"_blank\" rel=\"noreferrer noopener\">Dribble<\/a><\/figcaption><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-align-right\"><em>So, moodboards are mainly for designers, right?<\/em><\/p>\n\n\n\n<p>Not really. Everyone can benefit from using moodboards. More specifically\u2026<em><\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"who\">Who uses moodboards?<\/h2>\n\n\n\n<p>Moodboards have a lot more practical uses beyond the usual Girl Scout project. Moodboards are mostly used by designers in both digital and print media. However, these collections aren\u2019t just useful for designers.<\/p>\n\n\n\n<p>Any creative professional can benefit from adding moodboards to their workflow.&nbsp;<\/p>\n\n\n\n<p>Let\u2019s think back to the example we opened within this guide. Imagine that you\u2019re the copywriter assigned to this website design project. The client wants to update their brand\u2019s voice to be more playful and upbeat. Since this is a new venture, they have no examples of their desired brand voice to help guide the copy you write.&nbsp;<\/p>\n\n\n\n<p>Would you rather\u2026&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Begin writing copy in a way that you think is playful? Or<\/li>\n\n\n\n<li>Compile a moodboard of copy examples from similar brands to help you align the desired voice with the client <em>before <\/em>drafting their new website\u2019s copy.<\/li>\n<\/ol>\n\n\n\n<p>So, anyone from content writers, marketers, advertisers, bloggers, illustrators, photographers, video producers looking to optimize their <a href=\"https:\/\/www.markup.io\/blog\/video-production-workflow\/\" target=\"_blank\" rel=\"noreferrer noopener\">video production workflow<\/a>, filmmakers, and other creatives who need inspiration can create collages to get the creative juices flowing.<\/p>\n\n\n\n<p>Examples of moodboards include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Fashion moodboards<\/li>\n\n\n\n<li>Wedding moodboards<\/li>\n\n\n\n<li>Brand design moodboards<\/li>\n\n\n\n<li>Product design boards<\/li>\n\n\n\n<li>Website design boards<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Social media advertising boards<\/li>\n<\/ul>\n\n\n\n<p>The list can go on forever. You can create a vision board for anything that requires planning\u2014whether a professional endeavor or a DIY project.<\/p>\n\n\n\n<p>But why would you create a vision board in the first place?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why\">Why do creatives use moodboards?<\/h2>\n\n\n\n<p>Creating moodboards should be a part of <a href=\"https:\/\/www.markup.io\/blog\/creative-workflow\/\" target=\"_blank\" rel=\"noreferrer noopener\">every creative\u2019s workflow<\/a>.&nbsp;<\/p>\n\n\n\n<p>Why are they so important?<\/p>\n\n\n\n<p>As we saw in the example above, these collages are great for pitching ideas and articulating a creative\u2019s vision. Plus, they come with benefits like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Source of inspiration<\/strong>: Moodboards help professionals avoid creative blocks.<\/li>\n\n\n\n<li><strong>Less feedback<\/strong>: Creatives can design moodboards with fonts, images, and other elements that the client can approve before significant progress is made on the actual project deliverables, streamlining the <a href=\"https:\/\/www.markup.io\/blog\/document-review-and-approval-process\/\" target=\"_blank\" rel=\"noreferrer noopener\">review and approval process<\/a>.<\/li>\n\n\n\n<li><strong>Get projects approved more quickly<\/strong>: When fewer revision requests are needed, projects are approved faster.<\/li>\n\n\n\n<li><strong>Creatives and stakeholders speak the same language<\/strong>: Vision boards enable creatives to show clients what they have in mind rather than trying to explain abstract concepts and feelings.<\/li>\n<\/ul>\n\n\n\n<p>If you\u2019re a creative, you know what it\u2019s like to experience creative block. And if you\u2019ve ever found a way to avoid that block, that tool is something that should be in your arsenal, right?&nbsp;<\/p>\n\n\n\n<p>If you answered \u201cyes\u201d (and we assume you did \ud83d\ude01), it\u2019s time to get started on those moodboards.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"create\">Create your own moodboard in 5 quick steps<\/h2>\n\n\n\n<p>Moodboards are not only super helpful for creatives, but they\u2019re also fun to create.<\/p>\n\n\n\n<figure class=\"wp-block-video aligncenter\"><video autoplay controls loop muted src=\"https:\/\/assets.markup.io\/app\/uploads\/2023\/01\/moodboard-template-party-fun.mp4\" playsinline><\/video><figcaption class=\"wp-element-caption\">GIF Source: <a href=\"https:\/\/giphy.com\/gifs\/pizzapals-meowwolf-convergencestation-pizzapalsplayzone-IgyIz8XrWzgry030dF\" target=\"_blank\" rel=\"noreferrer noopener\">Giphy<\/a><\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>If this is your first time building one, you\u2019ll be happy to know we\u2019ve got actionable tips on how to create a moodboard along with a step-by-step tutorial below.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Step #1: Establish the project\u2019s visual requirements<\/strong><\/h3>\n\n\n\n<p>First, meet with the client (or whomever you\u2019re collaborating with) and discuss style and branding guidelines. Ask for examples of past projects or competing content that the client considers successful and inspiring.<\/p>\n\n\n\n<p>This should help you fire up the design process and set a direction for the project.<\/p>\n\n\n\n<p>If you have a <a href=\"http:\/\/www.markup.io\/blog\/what-is-a-creative-brief\" target=\"_blank\" rel=\"noreferrer noopener\">creative brief,<\/a> take any pieces of text that may help you tune into the tone and mood of the brand.&nbsp;<\/p>\n\n\n\n<p>Take screenshots of the website, logo, and other elements relevant to the brand\u2019s identity.<\/p>\n\n\n\n<p>Gathering all the existing visuals will help you better understand the brand you\u2019re working with.&nbsp;<\/p>\n\n\n\n<p>Plus, with the collection of brand identity elements, you can easily create a fitting color scheme for the project.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Step #2: Create a suitable color palette and choose the right fonts<\/strong><\/h3>\n\n\n\n<p>Using the info from the first step, you can create a color palette that will guide your moodboard creation process.<\/p>\n\n\n\n<p>We suggest you choose at least five colors that include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Bold colors that align with the brand (e.g., blues for health brands) to highlight important information<\/li>\n\n\n\n<li>Contrasting colors that make the bold color stand out<\/li>\n\n\n\n<li>Light and dark neutral shades for text and background colors<\/li>\n<\/ul>\n\n\n\n<p>Looking good so far! Next, pick the fonts you\u2019re going to use for the project.&nbsp;<\/p>\n\n\n\n<p>When searching for the right typography, ensure the fonts you\u2019re looking at are easy to read and versatile.<\/p>\n\n\n\n<p>The most easy-to-read fonts include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Times New Roman<\/li>\n\n\n\n<li>Verdana<\/li>\n\n\n\n<li>Helvetica<\/li>\n\n\n\n<li>Arial<\/li>\n\n\n\n<li>Tahoma<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Step #3: Search for relevant visual elements<\/strong><\/h3>\n\n\n\n<p>Here\u2019s where the fun begins!<\/p>\n\n\n\n<p>During this stage, you\u2019ll collect the images and design elements that makeup 90% of your moodboard.<\/p>\n\n\n\n<p>Go on Pinterest, Juxtapost, Dribbble, Pearltrees, The Fancy, and other similar visual discovery engines to find materials for your board.&nbsp;<\/p>\n\n\n\n<p>Collect inspiring images that align with the color palette you created earlier.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Step #4: Arrange the gathered images to create a moodboard<\/strong><\/h3>\n\n\n\n<p>Next, curate the inspiration library you just created and play around with the imagery to see what fits better with your vision.<\/p>\n\n\n\n<p>To do that, you can use a moodboard creator like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Canva<\/li>\n\n\n\n<li>Mural<\/li>\n\n\n\n<li>GoMoodboard<\/li>\n\n\n\n<li>Evernote<\/li>\n<\/ul>\n\n\n\n<p>If you don\u2019t want to add extra tools to your <a href=\"https:\/\/www.markup.io\/blog\/design-feedback-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">design toolbox <\/a>(and <em>definitely <\/em>want to avoid how-to tutorials,) you can use Google Sheets to create a moodboard. We\u2019ll show you how in a second.<\/p>\n\n\n\n<p>The important thing here is to choose a method that lets you be flexible and resize, crop, replace, and shift things around in your moodboard.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Step #5: Share the finished moodboard with stakeholders and collect feedback<\/strong><\/h3>\n\n\n\n<p>As soon as you\u2019re happy with how things look on your vision board, use an <a href=\"https:\/\/www.markup.io\/blog\/annotation-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">annotation tool<\/a> to share your ideas with the client.<\/p>\n\n\n\n<p>With <a href=\"https:\/\/www.markup.io\/\" target=\"_blank\" rel=\"noreferrer noopener\">MarkUp.io<\/a>, you can drag and drop a screenshot of your moodboard onto the platform to <a href=\"https:\/\/support.markup.io\/hc\/en-us\/articles\/4413415471635-Create-a-MarkUp\" target=\"_blank\" rel=\"noreferrer noopener\">create a MarkUp<\/a>\u2014a copy of your design file that you can share and pin comments to.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"880\" height=\"470\" src=\"https:\/\/assets.markup.io\/app\/uploads\/2023\/03\/moodboard-template-screenshot1.png\" alt=\"Example of moodboard template review on MarkUp.io\" class=\"wp-image-201094\" srcset=\"https:\/\/www.markup.io\/app\/uploads\/2023\/03\/moodboard-template-screenshot1.png 880w, https:\/\/www.markup.io\/app\/uploads\/2023\/03\/moodboard-template-screenshot1-300x160.png 300w, https:\/\/www.markup.io\/app\/uploads\/2023\/03\/moodboard-template-screenshot1-768x410.png 768w\" sizes=\"auto, (max-width: 880px) 100vw, 880px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p>MarkUp.io supports multiple file formats, including PSD, AI, PDF, JPG, JPEG, SVG, PNG, PPT, PPTX, and much more. So you don\u2019t have to worry about file format compatibility. \ud83d\udd25<\/p>\n\n\n\n<p>After you\u2019ve created the <a href=\"https:\/\/www.markup.io\/blog\/how-to-annotate-an-image\/\" target=\"_blank\" rel=\"noreferrer noopener\">Image MarkUp<\/a>, you can share your moodboard conveniently with anyone you\u2019d like via a link.<\/p>\n\n\n\n<p>Stakeholders can access the moodboard on their web browser without installing additional software or converting any file formats to view your design.&nbsp;<\/p>\n\n\n\n<p>While reviewing the content on your vision board, stakeholders can click on any element to pin contextual comments on the board. They can even upload <a href=\"https:\/\/support.markup.io\/hc\/en-us\/articles\/4413415406867-Comment-Attachments\" target=\"_blank\" rel=\"noreferrer noopener\">attachments to comments <\/a>with more design examples they\u2019d like you to consider.<\/p>\n\n\n\n<p>As the review process starts, you can see every comment being added in real-time.<\/p>\n\n\n\n<p><em>Pro tip: If you\u2019re a MarkUp.io Pro plan user, Folders are helpful for keeping track of the assets used to create your moodboard so that you have all links in one place.<\/em><\/p>\n\n\n\n<p>How great is that? No more waiting around in the dark for feedback by email.<\/p>\n\n\n\n<p>But it\u2019s a bit too early to worry about reviews at this stage, isn\u2019t it?<\/p>\n\n\n\n<p>Let&#8217;s help you create the moodboard first. \ud83d\ude43<\/p>\n\n\n\n<p>So, here goes!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"template\">Get our free moodboard template<\/h2>\n\n\n\n<p>To help you create a moodboard without investing in new tools, we\u2019ve put together a design moodboard template you can make a copy of and use again and again for your upcoming projects.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"880\" height=\"470\" src=\"https:\/\/assets.markup.io\/app\/uploads\/2023\/03\/moodboard-template-screenshot2.jpg\" alt=\"MarkUp.io's moodboard template on Canva\" class=\"wp-image-201095\" srcset=\"https:\/\/www.markup.io\/app\/uploads\/2023\/03\/moodboard-template-screenshot2.jpg 880w, https:\/\/www.markup.io\/app\/uploads\/2023\/03\/moodboard-template-screenshot2-300x160.jpg 300w, https:\/\/www.markup.io\/app\/uploads\/2023\/03\/moodboard-template-screenshot2-768x410.jpg 768w\" sizes=\"auto, (max-width: 880px) 100vw, 880px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p>The template is created in Google Sheets, which makes it easily editable. Make a copy and start adjusting cell sizes, adding or deleting rows and columns, adding images, changing colors, and adding fonts.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.canva.com\/design\/DAFcn3P3E0k\/TBAAoB2pRBVN9-s-2zy_gA\/view?mode=preview&amp;utm_content=DAFcn3P3E0k&amp;utm_campaign=designshare&amp;utm_medium=link2&amp;utm_source=sharebutton\" target=\"_blank\" rel=\"noreferrer noopener\">Download our free blank moodboard template!&nbsp;<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Now over to you<\/h2>\n\n\n\n<p>What a fun ride into the land of visual inspiration this was!<\/p>\n\n\n\n<p>But don\u2019t go anywhere just yet.<\/p>\n\n\n\n<figure class=\"wp-block-video aligncenter\"><video autoplay controls loop muted src=\"https:\/\/assets.markup.io\/app\/uploads\/2023\/01\/moodboard-template-theres-more.mp4\" playsinline><\/video><figcaption class=\"wp-element-caption\">GIF Source: <a href=\"https:\/\/tenor.com\/view\/oxi-clean-but-wait-theres-more-home-shopping-gif-9592017\" target=\"_blank\" rel=\"noreferrer noopener\">Tenor<\/a><\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>When you&#8217;re ready to share your moodboard with stakeholders for feedback, remember MarkUp.io. Getting an early draft of your project\u2019s inspiration into the hands of collaborators will help you create better results.<\/p>\n\n\n\n<p><a href=\"https:\/\/app.markup.io\/signup?trial=true\" target=\"_blank\" rel=\"noreferrer noopener\">Click here to start a 30-day trial<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You\u2019ve got such a great idea for the brand you\u2019re currently working with! You start drafting an email explaining how you will design the client\u2019s website to capture the brand\u2019s fresh, upbeat voice. One hour later, you\u2019re no closer to finishing the email than when you started. How can you put your vision into words? &hellip; <a href=\"https:\/\/www.markup.io\/blog\/moodboard-template\/\">Continued<\/a><\/p>\n","protected":false},"author":8,"featured_media":201093,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-200790","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorised"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Moodboard template guide w\/ tips &amp; free editable template - Markup.io<\/title>\n<meta name=\"description\" content=\"Our moodboard template guide covers what a moodboard is and tips to create one. 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