{"id":201289,"date":"2023-04-26T13:00:00","date_gmt":"2023-04-26T12:00:00","guid":{"rendered":"https:\/\/www.markup.io\/?p=201289"},"modified":"2023-10-13T13:13:22","modified_gmt":"2023-10-13T12:13:22","slug":"corporate-video-production","status":"publish","type":"post","link":"https:\/\/www.markup.io\/blog\/corporate-video-production\/","title":{"rendered":"Corporate video production for brands: Everything you should know"},"content":{"rendered":"\n<p>There\u2019s a new kid on the block in the business world.&nbsp;<\/p>\n\n\n\n<p>And <em>everyone<\/em> has their eyes on her.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-video aligncenter\"><video autoplay controls loop muted src=\"https:\/\/assets.markup.io\/app\/uploads\/2023\/04\/corporate-video-production-show-off.mp4\" playsinline><\/video><figcaption class=\"wp-element-caption\">GIF Source: <a href=\"https:\/\/giphy.com\/gifs\/little-marsai-martin-vw8SGKaY0NVBsdt3ci\">Giphy<\/a><\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Everyone in the transactional neighborhood, from customers to business owners, has changed how they operate to accommodate this new kid.&nbsp;<\/p>\n\n\n\n<p>Who\u2019s that girl?<\/p>\n\n\n\n<p>Surprise, surprise, she\u2019s<em> corporate video! <\/em>\ud83d\udc85<\/p>\n\n\n\n<p>Confused? Don\u2019t be. We\u2019ll unpack everything you need to know about this trendy It Girl&nbsp; in this guide.&nbsp;<\/p>\n\n\n\n<p>At the end of this article, you\u2019ll have learned:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What a corporate video is<\/li>\n\n\n\n<li>The different phases involved in creating one<\/li>\n\n\n\n<li>How to plan to produce a corporate video<\/li>\n\n\n\n<li>What it\u2019ll likely cost you to produce a video<\/li>\n<\/ul>\n\n\n\n<p>And more!<\/p>\n\n\n\n<p>Without further ado, let\u2019s jump right in.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Table of contents<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#definition-importance\">What\u2019s a corporate video, and why is it important for businesses?<\/a><\/li>\n\n\n\n<li><a href=\"#types\">The most common types of corporate videos<\/a><\/li>\n\n\n\n<li><a href=\"#phases\">Corporate video production phases and do\u2019s and don&#8217;ts<\/a><\/li>\n\n\n\n<li><a href=\"#good-video-production\">How to plan the production of a corporate video<\/a><\/li>\n\n\n\n<li><a href=\"#cost\">How much do corporate video production services cost?<\/a><\/li>\n\n\n\n<li><a href=\"#how-to-find\">How to find the best corporate video production company<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"definition-importance\">What\u2019s a corporate video, and why is it important for businesses?<\/h2>\n\n\n\n<p>A corporate or business video is a form of video content created by an organization to share information about its product, values, or ethics.&nbsp;<\/p>\n\n\n\n<p>You can call them promotional videos. They\u2019re usually produced to:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Support the internal running of a company (like training or onboarding videos)&nbsp;<\/li>\n\n\n\n<li>Market the brand<\/li>\n<\/ul>\n\n\n\n<p>Simply put, corporate videos help <a href=\"https:\/\/www.markup.io\/blog\/asynchronous-communication-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">create a strong connection<\/a> between a brand, its customers, and its employees.&nbsp;<\/p>\n\n\n\n<p>It\u2019s a tool for organizations to express their mission and culture in a more engaging way than your typical, run-of-the-mill corporate brochure.&nbsp;<\/p>\n\n\n\n<p>Videos are a fast-moving train in the business world, with more than <a href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">84% of brands<\/a> integrating video into their marketing strategy.&nbsp;<\/p>\n\n\n\n<p>If you\u2019re not one of them, you\u2019re leaving so much money on the table.&nbsp; Here\u2019s why:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.lemonlight.com\/blog\/the-2022-video-marketing-landscape-report-original-research\/\" target=\"_blank\" rel=\"noreferrer noopener\">90% of people<\/a> say they enjoy watching videos produced by brands online.&nbsp;<\/li>\n\n\n\n<li>Videos are the <a href=\"https:\/\/animoto.com\/blog\/news\/social-video-trends-marketers-2020\" target=\"_blank\" rel=\"noreferrer noopener\">main way<\/a> customers hear about organizations they eventually purchase from.&nbsp;&nbsp;<\/li>\n\n\n\n<li>85% of marketers think that video ads are an effective way of getting people\u2019s attention online.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Clearly, people are more likely to engage with your business if you\u2019ve got brand videos.&nbsp;<\/p>\n\n\n\n<p>If you want to capture customers&#8217; attention, having business videos is only the beginning. You must then determine what type of video to create.<\/p>\n\n\n\n<p>To help you make what should be an easy decision, we\u2019ve put together common types of online videos to guide you.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"types\">The most common types of corporate videos<\/h2>\n\n\n\n<p>The different types of business videos listed here are defined primarily by their style and the kind of message they communicate.&nbsp;<\/p>\n\n\n\n<p>Let\u2019s have a closer look at what each type entails.&nbsp;<\/p>\n\n\n\n<p>\u2026<em>with examples, of course.\ud83d\ude0c<\/em>&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Brand\/company story<\/strong><\/h3>\n\n\n\n<p>This type of corporate video is usually produced to explain what led to the creation of a company. It describes the company culture, values, motivation, and vision to clients and, sometimes, employees.<\/p>\n\n\n\n<p>It\u2019s like a superhero origin story, but in this case, the heroes are the company\u2019s founders.&nbsp;<\/p>\n\n\n\n<p>The aim?&nbsp;<\/p>\n\n\n\n<p>To build trust, raise awareness, and imprint the brand in the hearts of clients or prospects. Just like this video by HubSpot: \ud83d\udc47<\/p>\n\n\n\n<center><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/dx9k2S_gkqU\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen=\"\"><\/iframe><\/center>\n\n\n\n<p><\/p>\n\n\n\n<p>If you were too busy to hit \u2018play,\u2019 here\u2019s what you missed: basically, the founders take viewers down memory lane, explaining how the company began and its vision.&nbsp;<\/p>\n\n\n\n<p>To create a brand story video, you should:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Find an angle people can relate to (like the college buddy part in HubSpot\u2019s video)<\/li>\n\n\n\n<li>Be as authentic as possible&nbsp;<\/li>\n\n\n\n<li>Talk about the future of your company<\/li>\n\n\n\n<li>Leverage the viewers\u2019 emotions<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Product launch\/demo<\/strong><\/h3>\n\n\n\n<p>You know how movies have trailers that create buzz and excitement, so people are hyped about the movie before it hits the cinemas?<\/p>\n\n\n\n<p>A product launch or demo video does that for a new product.&nbsp;<\/p>\n\n\n\n<p>A product launch video helps advertise the release of a company\u2019s new product showing its different features and capabilities.&nbsp;<\/p>\n\n\n\n<p>In a way, they\u2019re the visual version of a press release. Instead of reading about the product\u2019s benefits, customers see the product in action, like in the video below.<\/p>\n\n\n\n<center><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/sj1t3msy8dc\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen=\"\"><\/iframe><\/center>\n\n\n\n<p><\/p>\n\n\n\n<p>The video begins with an interested user trying to get their partner on board. Instead of using words, he proceeds to demonstrate how the product works.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Case studies<\/strong><\/h3>\n\n\n\n<p>Case studies share the experiences of different types of customers who\u2019ve used your products.&nbsp;<\/p>\n\n\n\n<p>It\u2019s an all-around experience where they talk about what situation they were faced with and how your product or service helped them solve it.&nbsp;<\/p>\n\n\n\n<p>Case studies are a blend of storytelling and your customers&#8217; experiences to create marketing videos that are engaging and convincing.&nbsp;<\/p>\n\n\n\n<p>They\u2019re quite similar to client testimonials and serve as good social proof to prospects. Plus, case studies help brands build strong connections with potential clients too.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s a good example of a case study video:<\/p>\n\n\n\n<center><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/GlxsaG5GrwU\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen=\"\"><\/iframe><\/center>\n\n\n\n<p><\/p>\n\n\n\n<p>It features a satisfied client narrating the positive results they\u2019ve had from using Slack.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Employee onboarding<\/strong><\/h3>\n\n\n\n<p>This type of video usually supports employees\u2019&nbsp; corporate training. It can also be used when new hires join the organization, specifically to onboard and update them with any vital information they need.&nbsp;<\/p>\n\n\n\n<p>Training videos like these talk about the employees\u2019 new roles, the company\u2019s culture, and what new employees need to do to be successful in the organization.&nbsp;<\/p>\n\n\n\n<p>It\u2019s a good option, especially if you run a remote company. And even if you don\u2019t, employee onboarding videos will ensure new hires can catch up at their own pace.<\/p>\n\n\n\n<p>Another perk? Those responsible for onboarding won\u2019t have to spend much time prepping new employees; they can just direct them to the video, and the hire will pick it up from there.&nbsp;<\/p>\n\n\n\n<p>An example of this type of corporate video is another video from HubSpot.<\/p>\n\n\n\n<center><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/Sknnd-pkQ8A\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen=\"\"><\/iframe><\/center>\n\n\n\n<p><\/p>\n\n\n\n<p>The video begins by telling HubSpot\u2019s story before delving into their culture.<\/p>\n\n\n\n<p class=\"has-text-align-center\">***<\/p>\n\n\n\n<p>All the brand videos discussed here can be incorporated into your marketing strategy for better results.<\/p>\n\n\n\n<p>If you\u2019re sold on them already and thinking about creating a corporate video, do you know what needs to be in place before you start?&nbsp;<\/p>\n\n\n\n<p>Let\u2019s explore that next!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"phases\">Corporate video production phases and do\u2019s and don&#8217;ts<\/h2>\n\n\n\n<p>Brand videos require a certain level of creative oomph for people to engage with them.<\/p>\n\n\n\n<p>As such, you need to know what goes into producing them, even if you want to hire a video creation agency. Let\u2019s break that down by phase.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Phases<\/strong><\/h3>\n\n\n\n<p>The three distinct phases of corporate <a href=\"https:\/\/www.markup.io\/blog\/video-production-workflow\/\" target=\"_blank\" rel=\"noreferrer noopener\">video production<\/a> are the pre-production phase, the production phase, and the post-production phase. Pre-production involves planning the project, production consists of filming and recording the content, and post-production is when the editing and visuals are finalized.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Pre-production<\/h4>\n\n\n\n<p>This production stage is also called the planning or drawing board phase. It\u2019s where you draft a graphic representation of how the video should unfold and figure out other aspects, such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The video concept to be used<\/li>\n\n\n\n<li>Video script to follow<\/li>\n\n\n\n<li>Casting (if actors are needed)<\/li>\n\n\n\n<li>Scheduling<\/li>\n\n\n\n<li>The video shoot\u2019s location<\/li>\n<\/ul>\n\n\n\n<p>Here, you want to have everything needed for a successful video shoot.&nbsp; If you\u2019re not outsourcing production, assign someone \u2013 a production manager preferably \u2013 to ensure all the props required are available.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Production<\/h4>\n\n\n\n<p>3\u20262\u20261\u2026 action!<\/p>\n\n\n\n<p>This is where filmmaking happens in video production. If the pre-production phase was handled properly, you shouldn\u2019t have anything to worry about here.&nbsp;<\/p>\n\n\n\n<p>This stage is where <a href=\"https:\/\/www.markup.io\/blog\/managing-a-creative-team\/\" target=\"_blank\" rel=\"noreferrer noopener\">creative professionals<\/a> such as the director, actors, set designers, makeup artists, and videographers come together to produce art.&nbsp;&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Post-production<\/h4>\n\n\n\n<p>This is the final stage of video production. It involves editing the video content and getting it ready for viewers.&nbsp;<\/p>\n\n\n\n<p>Sounds, graphics, and effects are added at this stage to make the video appealing and emotional.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What to do<\/strong><\/h3>\n\n\n\n<p>To create an eye-catching corporate video, try these tips&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Keep it short<\/strong>: Unless you\u2019re shooting a&nbsp; tutorial, keep your corporate videos as short as possible. According to <a href=\"https:\/\/dl.motamem.org\/microsoft-attention-spans-research-report.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Microsoft research<\/a>, the human attention span is around nine seconds.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Social media platforms like <a href=\"https:\/\/ads.tiktok.com\/help\/article\/video-ads-specifications?redirected=1\" target=\"_blank\" rel=\"noreferrer noopener\">TikTok recommend<\/a> that videos be around 60 seconds or less.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Focus on a single message<\/strong>: Stick to one main message at a time when producing brand videos. It\u2019s tempting to cover many topics in a single video, but that won\u2019t pass the right message to your audience. Aim for one key takeaway you want viewers to remember.<\/li>\n\n\n\n<li><strong>Begin with a strong hook<\/strong>: A good hook is like bait in that it draws people to watch your video. It can be a catchy caption, a story, or a sound. But regardless of what you use, it must make people want to watch the video.<\/li>\n\n\n\n<li><strong>Add a call-to-action (CTA)<\/strong>: If you want viewers to act after watching the content (like sign up for a free trial or contact a salesperson), you need a CTA. It\u2019s a prompt that inspires the audience to engage with you.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What not to do<\/strong><\/h3>\n\n\n\n<p>There are also certain things to steer clear of when creating branded video content.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Don\u2019t be too sales-y<\/strong>: We mentioned you could use corporate videos for promotions, but be cautious. Think of the content as an undercover agent doing the good work of advertising your brand under the radar.&nbsp;<\/li>\n\n\n\n<li><strong>Don\u2019t forget to market your video<\/strong>: Just because you created a great high-quality video doesn\u2019t mean it\u2019ll go viral. That takes marketing. So, you need to have a dedicated marketing budget to promote the video.&nbsp;<\/li>\n\n\n\n<li><strong>Don\u2019t forget to get music permission<\/strong>: Most sounds or music have been copyrighted, so using them without permission on certain platforms (e.g., YouTube) can cause legal problems.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>When you\u2019ve become familiar with these requirements, the next step is to know how to plan for production.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"good-video-production\">How to plan the production of a corporate video<\/h2>\n\n\n\n<p>There are five stages involved in planning a business video production.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"673\" src=\"https:\/\/www.markup.io\/app\/uploads\/2023\/04\/corporate-video-production-steps.png\" alt=\"5 steps to planning a corporate video production\" class=\"wp-image-201385\" srcset=\"https:\/\/www.markup.io\/app\/uploads\/2023\/04\/corporate-video-production-steps.png 1280w, https:\/\/www.markup.io\/app\/uploads\/2023\/04\/corporate-video-production-steps-300x158.png 300w, https:\/\/www.markup.io\/app\/uploads\/2023\/04\/corporate-video-production-steps-1024x538.png 1024w, https:\/\/www.markup.io\/app\/uploads\/2023\/04\/corporate-video-production-steps-768x404.png 768w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p>Following these processes, one after the other, lays the groundwork for the video\u2019s success.&nbsp;<\/p>\n\n\n\n<p>And since these production steps are simple, you should figure out how to plan for videos quickly. Let\u2019s go over what each of the stages entails.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Why are you making the video?<\/strong><\/h3>\n\n\n\n<p>This question is the centerpiece of the planning stage! If you have an answer, you\u2019re done with half of the planning, as everything will be centered around this.&nbsp;<\/p>\n\n\n\n<p>If you don\u2019t, it\u2019s important to figure out <em>why<\/em> you want a corporate video. It shouldn\u2019t just be because everyone in your industry is doing it.&nbsp;<\/p>\n\n\n\n<p>Creating business videos involves a lot of resources, time, and effort, so your corporate video should be directed toward a specific goal.&nbsp;<\/p>\n\n\n\n<p>That can be anything, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Launching a new product<\/li>\n\n\n\n<li>Describing your work culture<\/li>\n\n\n\n<li>Telling your brand\u2019s story<\/li>\n\n\n\n<li>Raising awareness on social channels<\/li>\n<\/ul>\n\n\n\n<p>\u2026 and the list goes on!<\/p>\n\n\n\n<p>Having a goal lets you know if creating a video is the right step for your current marketing strategy or not.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Who is your audience?<\/strong><\/h3>\n\n\n\n<p>In a nutshell, your audience is who you\u2019re creating the video for.&nbsp;<\/p>\n\n\n\n<p>If you want people to engage with the content, you need to present it in a way that\u2019s appealing to them. And that means figuring out who your audience is.<\/p>\n\n\n\n<p>Identifying those people early on will help you design a video that suits your audience\u2019s interests. Figuring this out will also influence the kind of sound you use, your language, and which platform the video is uploaded to.&nbsp;<\/p>\n\n\n\n<p>To pinpoint your audience, try and figure out the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Which challenges do people solve with your products or services<\/li>\n\n\n\n<li>Where they interact with you most on social media platforms<\/li>\n\n\n\n<li>What the demographics of these people are (age, marital status, or gender)<\/li>\n\n\n\n<li>Where they\u2019re located<\/li>\n<\/ul>\n\n\n\n<p>When you\u2019re done, you should be able to create a persona of your target audience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Will the video support your other marketing activities?<\/strong><\/h3>\n\n\n\n<p>Next, you need to determine if the video will be a standalone asset or will help promote other marketing efforts.&nbsp;<\/p>\n\n\n\n<p>&nbsp;After it\u2019s been uploaded, you can use other creative media (like <a href=\"https:\/\/www.markup.io\/blog\/graphic-design-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\">graphic designs<\/a>, landing pages, etc.) to increase its reach.&nbsp;<\/p>\n\n\n\n<p>For example, you can share a graphic from the video on social media and direct people to watch the video, which goes into more detail.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What should your key video takeaways be?<\/strong><\/h3>\n\n\n\n<p>Why are you making this video in the first place? Whatever goal you had in mind when this journey first began, that goal needs to resonate with viewers after they\u2019ve watched&nbsp; the video.&nbsp;<\/p>\n\n\n\n<p>If, for example, the goal was to attract new leads, the storyline shouldn\u2019t be focused on your brand or its mission and purpose. You\u2019ll simply be raising awareness, as nothing will inform the audience why they can trust you with their money.&nbsp;<\/p>\n\n\n\n<p>Instead,&nbsp; let an existing customer share their experience on video (like a case study or client testimonial). This way, viewers get to see your company as a solution to their challenges since that message is coming from people like them.&nbsp;<\/p>\n\n\n\n<p>Essentially, the purpose, storytelling, and settings of the video need to be in sync so viewers are receptive to the video\u2019s message.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What channels will the video be distributed on?<\/strong><\/h3>\n\n\n\n<p>It&#8217;s best to use channels where your existing audience or prospects are so the video gets more views.<\/p>\n\n\n\n<p>If you\u2019d like the video to appear on search engine results pages (SERP), YouTube and TikTok are video platforms that can increase their chances of being found.&nbsp;<\/p>\n\n\n\n<p>Either way, the distribution channel is something to plan for before production.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Speaking of planning, this conversation wouldn\u2019t be complete if we didn\u2019t discuss the costs involved in video production.<\/p>\n\n\n\n<p>Let\u2019s unpack it together in the next section.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"cost\">How much do corporate video production services cost?<\/h2>\n\n\n\n<p>Well, that depends. Broadly speaking, these types of services can cost anywhere between $1,000 and $100,000.&nbsp;<\/p>\n\n\n\n<p>And if you\u2019re wondering why the production cost isn\u2019t a fixed rate, that\u2019s because there are different professionals and factors involved in video production. They all have their prices, which, when added together, make up the actual cost of production.&nbsp;<\/p>\n\n\n\n<p>These expenses include:<\/p>\n\n\n\n<p><strong>Marketers<\/strong>: They\u2019re tasked with developing a video concept based on market research, scriptwriting, storyboards, etc. Marketers with video experience can create narratives to ensure your video achieves its purpose. Their rates are typically $50-$200 per hour.<\/p>\n\n\n\n<p><strong>Production crew<\/strong>: They\u2019re responsible for the video\u2019s setting, makeup, lighting, sound, etc. Crew members include the director of photography, video producers, lighting and sound guys, and makeup artist.&nbsp; You pretty much need them to produce the film. On average, they charge $25-$250 per hour based on experience.&nbsp;<\/p>\n\n\n\n<p><strong>Editors<\/strong>: Editors are the professionals who turn the final product of the on-set professionals into a masterpiece. They add color, motion graphics, sound effects, and animations to the video. Editors also ensure the video has your brand\u2019s tone and voice. Depending on their years of experience, they charge $50-$300 per hour.&nbsp;<\/p>\n\n\n\n<p><strong>Narrators\/actors\/voice-over experts<\/strong>: Actors bring the script to life, while narrators can serve as a great hook by telling the brand\u2019s story in a captivating way. Voice-over experts can make an animation video feel like a live-action movie. Be prepared to pay them $50-$1,000 based on their experience level.&nbsp;<\/p>\n\n\n\n<p><strong>Equipment and location<\/strong>: If you\u2019re hiring a video production service, there\u2019s a good chance they\u2019ll bring their equipment.&nbsp;<\/p>\n\n\n\n<p>The equipment used during production is usually based on the set\u2019s requirements and the storyline&#8217;s location. To rent the equipment, plan to spend around $500 and above.<\/p>\n\n\n\n<p>Other factors contributing to the cost of production include b-roll footage, sound bites, translation, and captioning, just to name a few.&nbsp;<\/p>\n\n\n\n<p><em>There\u2019s a lot to consider if I\u2019m to oversee the production of a corporate video in-house<\/em>. <em>What other options do I have<\/em>?<\/p>\n\n\n\n<p>Glad you asked!<\/p>\n\n\n\n<p>Another option is to <a href=\"https:\/\/www.markup.io\/blog\/creative-collaboration\/\" target=\"_blank\" rel=\"noreferrer noopener\">collaborate with an external video production team<\/a> or studio.<\/p>\n\n\n\n<p>Don\u2019t worry, we\u2019ll explain how to find one in the next section.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-find\">How to find the best corporate video production company<\/h2>\n\n\n\n<p>If you decide to go down this route, the only thing you need to consider is what kind of video you want. The other aspects involved will be handled by the production studio you choose.&nbsp;<\/p>\n\n\n\n<p>Let\u2019s show you how to find the best video company!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Identify 5-10 prospective companies based on their expertise and rating<\/strong><\/h3>\n\n\n\n<p>Carry out detailed research on video production companies you think might be a good fit.&nbsp;<\/p>\n\n\n\n<p>You can do this online or ask friends, colleagues, and employees for recommendations. Write down the names of these production studios, then table them according to their expertise and rating, but don\u2019t make a final decision.<\/p>\n\n\n\n<p>Take your research a step further and\u2026<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Look through their portfolio for samples in fields similar to yours&nbsp;<\/strong><\/h3>\n\n\n\n<p>Most video production companies have a portfolio on their website that you can check to find out if they have clients within your industry or have done projects similar to yours.<\/p>\n\n\n\n<p>This will help you pass on companies who aren\u2019t in your field, so the names left are those with high rankings who are in your industry.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Look for their clients\u2019 testimonials on third-party websites<\/strong><\/h3>\n\n\n\n<p>Look for client testimonials on the company\u2019s website and other third-party websites (like Trustpilot).&nbsp;<\/p>\n\n\n\n<p>Identify companies on your list with positive reviews. Remove those without any or who have overwhelmingly negative feedback.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Check if their rates fit your budget<\/strong><\/h3>\n\n\n\n<p>Usually, there\u2019s a pricing option on these companies\u2019&nbsp; web pages, but if you can\u2019t find one, contact the production studio to get their quotes.&nbsp;<\/p>\n\n\n\n<p>This way, you\u2019ll know which companies to go ahead with.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Interview them to check if you\u2019re a good fit<\/strong><\/h3>\n\n\n\n<p>Finally, schedule a meeting with the production company to discuss your project. The conversation should let you know if they can take you on as a client. Discussions like this involve sharing your ideas and observing how they respond.&nbsp;<\/p>\n\n\n\n<p class=\"has-text-align-center\">***<\/p>\n\n\n\n<p>\u2026and that\u2019s it, guys. We\u2019ve covered everything you need to know about creating and producing corporate videos for your company.&nbsp;<\/p>\n\n\n\n<p>Just one more thing, and we can wrap up!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Final thoughts<\/h2>\n\n\n\n<p>If you\u2019ve decided to create professional videos in-house or by partnering with a video maker, there\u2019s something else you\u2019ll need as part of the corporate video production process, and that\u2019s:<\/p>\n\n\n\n<p>A streamlined <a href=\"https:\/\/www.markup.io\/blog\/video-review\/\" target=\"_blank\" rel=\"noreferrer noopener\">review system!&nbsp;&nbsp;<\/a><\/p>\n\n\n\n<p>More specifically, you need a system that can help you minimize post-production misunderstandings and <a href=\"https:\/\/www.markup.io\/blog\/website-feedback-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">provide feedback<\/a> on the video project by pinning comments to specific elements requiring edits.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.markup.io\/\" target=\"_blank\" rel=\"noreferrer noopener\">MarkUp.io<\/a> can help with that so you can get the final product in no time.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/app.markup.io\/signup?trial=true\" target=\"_blank\" rel=\"noreferrer noopener\">Sign up for a free 30-day trial<\/a> to see our tool in action.\u00a0 <\/p>\n","protected":false},"excerpt":{"rendered":"<p>There\u2019s a new kid on the block in the business world.&nbsp; And everyone has their eyes on her.&nbsp; Everyone in the transactional neighborhood, from customers to business owners, has changed how they operate to accommodate this new kid.&nbsp; Who\u2019s that girl? Surprise, surprise, she\u2019s corporate video! \ud83d\udc85 Confused? Don\u2019t be. We\u2019ll unpack everything you need &hellip; <a href=\"https:\/\/www.markup.io\/blog\/corporate-video-production\/\">Continued<\/a><\/p>\n","protected":false},"author":8,"featured_media":201384,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-201289","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorised"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Corporate video production for brands: Everything you should know - Markup.io<\/title>\n<meta name=\"description\" content=\"If you own a business, it\u2019s about time to tap into the opportunities and benefits of corporate video production. Here\u2019s how and why.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.markup.io\/blog\/corporate-video-production\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Corporate video production for brands: Everything you should know - Markup.io\" \/>\n<meta property=\"og:description\" content=\"If you own a business, it\u2019s about time to tap into the opportunities and benefits of corporate video production. Here\u2019s how and why.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.markup.io\/blog\/corporate-video-production\/\" \/>\n<meta property=\"og:site_name\" content=\"Markup.io\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-26T12:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-13T12:13:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/assets.markup.io\/app\/uploads\/2023\/04\/corporate-video-production-hero.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mary\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mary\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"14 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.markup.io\/blog\/corporate-video-production\/\",\"url\":\"https:\/\/www.markup.io\/blog\/corporate-video-production\/\",\"name\":\"Corporate video production for brands: Everything you should know - Markup.io\",\"isPartOf\":{\"@id\":\"https:\/\/www.markup.io\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.markup.io\/blog\/corporate-video-production\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.markup.io\/blog\/corporate-video-production\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.markup.io\/app\/uploads\/2023\/04\/corporate-video-production-hero.jpg\",\"datePublished\":\"2023-04-26T12:00:00+00:00\",\"dateModified\":\"2023-10-13T12:13:22+00:00\",\"author\":{\"@id\":\"https:\/\/www.markup.io\/#\/schema\/person\/617a46a460aa879c1898d69ee16e5864\"},\"description\":\"If you own a business, it\u2019s about time to tap into the opportunities and benefits of corporate video production. Here\u2019s how and why.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.markup.io\/blog\/corporate-video-production\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.markup.io\/blog\/corporate-video-production\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.markup.io\/blog\/corporate-video-production\/#primaryimage\",\"url\":\"https:\/\/www.markup.io\/app\/uploads\/2023\/04\/corporate-video-production-hero.jpg\",\"contentUrl\":\"https:\/\/www.markup.io\/app\/uploads\/2023\/04\/corporate-video-production-hero.jpg\",\"width\":1280,\"height\":720},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.markup.io\/blog\/corporate-video-production\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.markup.io\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Corporate video production for brands: Everything you should know\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.markup.io\/#website\",\"url\":\"https:\/\/www.markup.io\/\",\"name\":\"Markup.io\",\"description\":\"Easiest Way to Leave Feedback on Digital Content\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.markup.io\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.markup.io\/#\/schema\/person\/617a46a460aa879c1898d69ee16e5864\",\"name\":\"Mary\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Corporate video production for brands: Everything you should know - Markup.io","description":"If you own a business, it\u2019s about time to tap into the opportunities and benefits of corporate video production. Here\u2019s how and why.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.markup.io\/blog\/corporate-video-production\/","og_locale":"en_GB","og_type":"article","og_title":"Corporate video production for brands: Everything you should know - Markup.io","og_description":"If you own a business, it\u2019s about time to tap into the opportunities and benefits of corporate video production. Here\u2019s how and why.","og_url":"https:\/\/www.markup.io\/blog\/corporate-video-production\/","og_site_name":"Markup.io","article_published_time":"2023-04-26T12:00:00+00:00","article_modified_time":"2023-10-13T12:13:22+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/assets.markup.io\/app\/uploads\/2023\/04\/corporate-video-production-hero.jpg","type":"image\/jpeg"}],"author":"Mary","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Mary","Estimated reading time":"14 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.markup.io\/blog\/corporate-video-production\/","url":"https:\/\/www.markup.io\/blog\/corporate-video-production\/","name":"Corporate video production for brands: Everything you should know - Markup.io","isPartOf":{"@id":"https:\/\/www.markup.io\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.markup.io\/blog\/corporate-video-production\/#primaryimage"},"image":{"@id":"https:\/\/www.markup.io\/blog\/corporate-video-production\/#primaryimage"},"thumbnailUrl":"https:\/\/www.markup.io\/app\/uploads\/2023\/04\/corporate-video-production-hero.jpg","datePublished":"2023-04-26T12:00:00+00:00","dateModified":"2023-10-13T12:13:22+00:00","author":{"@id":"https:\/\/www.markup.io\/#\/schema\/person\/617a46a460aa879c1898d69ee16e5864"},"description":"If you own a business, it\u2019s about time to tap into the opportunities and benefits of corporate video production. Here\u2019s how and why.","breadcrumb":{"@id":"https:\/\/www.markup.io\/blog\/corporate-video-production\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.markup.io\/blog\/corporate-video-production\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.markup.io\/blog\/corporate-video-production\/#primaryimage","url":"https:\/\/www.markup.io\/app\/uploads\/2023\/04\/corporate-video-production-hero.jpg","contentUrl":"https:\/\/www.markup.io\/app\/uploads\/2023\/04\/corporate-video-production-hero.jpg","width":1280,"height":720},{"@type":"BreadcrumbList","@id":"https:\/\/www.markup.io\/blog\/corporate-video-production\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.markup.io\/"},{"@type":"ListItem","position":2,"name":"Corporate video production for brands: Everything you should know"}]},{"@type":"WebSite","@id":"https:\/\/www.markup.io\/#website","url":"https:\/\/www.markup.io\/","name":"Markup.io","description":"Easiest Way to Leave Feedback on Digital Content","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.markup.io\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/www.markup.io\/#\/schema\/person\/617a46a460aa879c1898d69ee16e5864","name":"Mary"}]}},"acf":[],"_links":{"self":[{"href":"https:\/\/www.markup.io\/api\/wp\/v2\/posts\/201289","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.markup.io\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.markup.io\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.markup.io\/api\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.markup.io\/api\/wp\/v2\/comments?post=201289"}],"version-history":[{"count":5,"href":"https:\/\/www.markup.io\/api\/wp\/v2\/posts\/201289\/revisions"}],"predecessor-version":[{"id":202603,"href":"https:\/\/www.markup.io\/api\/wp\/v2\/posts\/201289\/revisions\/202603"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.markup.io\/api\/wp\/v2\/media\/201384"}],"wp:attachment":[{"href":"https:\/\/www.markup.io\/api\/wp\/v2\/media?parent=201289"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.markup.io\/api\/wp\/v2\/categories?post=201289"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.markup.io\/api\/wp\/v2\/tags?post=201289"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}