{"id":201820,"date":"2023-06-29T17:31:13","date_gmt":"2023-06-29T16:31:13","guid":{"rendered":"https:\/\/www.markup.io\/?p=201820"},"modified":"2023-10-25T17:05:08","modified_gmt":"2023-10-25T16:05:08","slug":"why-feedback-fails","status":"publish","type":"post","link":"https:\/\/www.markup.io\/blog\/why-feedback-fails\/","title":{"rendered":"Why feedback fails + actionable tips for better feedback"},"content":{"rendered":"\n<p>Have you ever received feedback from a client that left you scratching your head?&nbsp;<\/p>\n\n\n\n<p>Perhaps the feedback was vague, or the client was speaking a different language altogether.&nbsp;<\/p>\n\n\n\n<p>You see, feedback fails happen far too often, and we\u2019ve all been there.<\/p>\n\n\n\n<p>\u2026<em>at least, some of us have<\/em>.&nbsp;<\/p>\n\n\n\n<p>But don\u2019t worry, we\u2019re here to help. Like sailors on a stormy sea trying to navigate treacherous waters, our guide will act as a compass to help navigate murky feedback processes.<\/p>\n\n\n\n<p>So, prepare as we set sail toward more precise, actionable feedback.&nbsp;<\/p>\n\n\n\n<p>But before we do that, let\u2019s clarify what feedback isn\u2019t by explaining what feedback fallacy is.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Table of contents<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#feedback-fallacy\">What\u2019s the feedback fallacy?<\/a><\/li>\n\n\n\n<li><a href=\"#types-of-feedback\">4 types of feedback that are doomed to fail<\/a><\/li>\n\n\n\n<li><a href=\"#negative-reactions\">Common negative reactions to feedback<\/a><\/li>\n\n\n\n<li><a href=\"#tips\">7 actionable tips for better feedback<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"feedback-fallacy\"><strong>What\u2019s the feedback fallacy?<\/strong><\/h2>\n\n\n\n<p>The feedback fallacy is the mistaken belief that feedback from others or experts is always accurate, objective, and absolute. As a result, the feedback recipient is always expected to keep an open mind and follow without question. <\/p>\n\n\n\n<p>This is a fallacy because there\u2019s a chance that the feedback received may not be correct, and following it may lead to <em>undesirable results<\/em>. \ud83d\ude31<\/p>\n\n\n\n<p>Let\u2019s assume your team receives feedback from the client on the current state of a <a href=\"https:\/\/www.markup.io\/blog\/future-of-web-design\/\" target=\"_blank\" rel=\"noreferrer noopener\">web design<\/a> project they\u2019re working on.<\/p>\n\n\n\n<p>It\u2019s easy for your team just to assume the feedback is correct because it\u2019s coming from the owner of the job. After all, \u2018<em>the customer is always right\u2019<\/em> is a mantra that always pops up in situations like this.&nbsp;<\/p>\n\n\n\n<p>Your team will wanna try and implement the client\u2019s feedback regardless of what the outcome might be for the project.<\/p>\n\n\n\n<p>A better approach, however, is first to evaluate the feedback objectively.&nbsp; Try to examine how the changes your client is requesting will affect the main website. Do they align with what the client\u2019s audience expects?<\/p>\n\n\n\n<p>If the answer is <em>no, <\/em>you must clarify that for the client. Discuss the implications of their feedback with clients and address any areas of concern.&nbsp;<\/p>\n\n\n\n<p><em>So, are you saying that this fallacy is why feedback fails<\/em>?<\/p>\n\n\n\n<p>Well, not entirely. The way feedback is presented can also contribute to its failure.&nbsp;<\/p>\n\n\n\n<p>Let\u2019s look at <a href=\"https:\/\/www.markup.io\/blog\/feedback-loop-halloween\/\" target=\"_blank\" rel=\"noreferrer noopener\">types of feedback <\/a>that\u2019ll inevitably lead to failure. &nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"types-of-feedback\"><strong>4 types of feedback that are doomed to fail<\/strong><\/h2>\n\n\n\n<p>Usually, feedback is given to improve a situation, project, or team, or support a team member\u2019s performance management program.&nbsp;<\/p>\n\n\n\n<p>But if it falls into any of the categories outlined below, then buddy, the feedback is likely doomed to fail. \ud83e\udd37<\/p>\n\n\n\n<p>It\u2019s like that scene in <em>Avengers: Infinity War<\/em> where Doctor Strange goes into \u2018spirit mode\u2019, and his <em>figurative feedback<\/em> was that out of fourteen million possibilities, they only had one opportunity to defeat Thanos.<\/p>\n\n\n\n<figure class=\"wp-block-video aligncenter\"><video autoplay controls loop muted src=\"https:\/\/assets.markup.io\/app\/uploads\/2023\/06\/why-feedback-fails-avengers.mp4\" playsinline><\/video><figcaption class=\"wp-element-caption\">GIF Source: <a href=\"https:\/\/giphy.com\/gifs\/reaction-AiEr9b7sX5VKIoIvQL\" target=\"_blank\" rel=\"noreferrer noopener\">Giphy<\/a><\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>That was <a href=\"https:\/\/www.markup.io\/blog\/worst-design-feedback\/\" target=\"_blank\" rel=\"noreferrer noopener\">negative feedback<\/a> that ultimately led to the Avenger\u2019s defeat.&nbsp;<\/p>\n\n\n\n<p>So, what are the \u2018Thanoses\u2019 of feedback? Let\u2019s look at a few.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Unclear feedback<\/strong><\/h3>\n\n\n\n<p>A new client has just asked your team to create a new urban logo for their organization. Of course, everyone is happy that a new client has been onboarded.&nbsp;<\/p>\n\n\n\n<p>Designers get to work, create several logos, and present them to the client for feedback.<\/p>\n\n\n\n<p>They respond by saying, \u201cThese logos aren\u2019t attractive. Can I get something different?\u201d<\/p>\n\n\n\n<p>This type of feedback is too to act upon. You\u2019re left wondering what they don\u2019t like or how you should proceed.&nbsp;<\/p>\n\n\n\n<p>So, while whoever is giving their <em>honest<\/em> feedback might mean well, the recipient usually ends up looking like this:<\/p>\n\n\n\n<figure class=\"wp-block-video aligncenter\"><video autoplay controls loop muted src=\"https:\/\/assets.markup.io\/app\/uploads\/2023\/06\/why-feedback-fails-silly.mp4\" playsinline><\/video><figcaption class=\"wp-element-caption\">GIF Source: <a href=\"https:\/\/giphy.com\/gifs\/reaction-lmao-despicable-me-7IJlbI0TYWaEo\" target=\"_blank\" rel=\"noreferrer noopener\">Giphy<\/a><\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>To give clear, actionable, and effective feedback, the client should be specific about what\u2019s wrong with the current logos and what they\u2019d like to see instead.&nbsp;<\/p>\n\n\n\n<p>They could say, \u201cI don\u2019t like the color scheme used in these logos. \u201cI\u2019d like to try using warmer colors and incorporate a light bulb image to represent our creative focus.\u201d<\/p>\n\n\n\n<p>Now, that\u2019s what I call direct and actionable feedback!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Personal feedback&nbsp;<\/strong><\/h3>\n\n\n\n<p>You\u2019re a copywriter at a marketing agency presenting a client\u2019s social media marketing campaign strategy to <a href=\"https:\/\/www.markup.io\/blog\/document-review-and-approval-process\/\" target=\"_blank\" rel=\"noreferrer noopener\">internal stakeholders for approval<\/a>.&nbsp;<\/p>\n\n\n\n<p>They respond with, \u201cIs this all? It feels like you\u2019re not putting enough energy and creativity into this work. Can you try to put more flair into this?\u201d<\/p>\n\n\n\n<p>This type of feedback conversation is too personal because it\u2019s directed at the copywriter as a person \u2013 not the campaign strategy (which is what really matters!).&nbsp;<\/p>\n\n\n\n<p>Giving personal feedback like this can tank the entire project because it can be demotivating.&nbsp;<\/p>\n\n\n\n<p>A better approach from the stakeholders could be to concentrate on aspects of the strategy that need to be improved. This way, the copywriter leaves the meeting with a clear sense of direction.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Harsh criticism&nbsp;<\/strong><\/h3>\n\n\n\n<p>Think personal feedback is bad? You haven\u2019t met its senior colleague \u2013 <em>harsh criticism<\/em>. \ud83d\ude31<\/p>\n\n\n\n<p>That is super-critical feedback with a negative undertone. It points out flaws and mistakes in your work, which can be discouraging and demotivating.<\/p>\n\n\n\n<p>While the feedback giver thinks it&#8217;s just a little tough love, the recipient can&#8217;t help but rethink his or her life and wonder if they&#8217;re even in the right field.<\/p>\n\n\n\n<p>Picture this:<\/p>\n\n\n\n<p>You\u2019ve just shared a new web design concept with your team to get their feedback. After hearing the pitch, a senior colleague responds, \u201cI don\u2019t understand this. This concept completely differs from the previous projects we\u2019ve done for this client. You need to start over and start taking this seriously.\u201d&nbsp;<\/p>\n\n\n\n<p>These comments will likely fail to produce the desired effect because the designer will feel their work is not appreciated.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Contradictory feedback<\/strong><\/h3>\n\n\n\n<p>You\u2019re designing a mobile app for your client\u2019s e-commerce business. After sharing it with internal stakeholders, one says the logo beside the search bar has too many colors and asks you to use fewer colors. Another stakeholder says you need to use more colors to make it pop.&nbsp;<\/p>\n\n\n\n<p>The designer is presented with conflicting feedback, which makes it difficult to decide how to proceed.<\/p>\n\n\n\n<p class=\"has-text-align-center\">***<\/p>\n\n\n\n<p>When we receive feedback, we can react in several ways. In the next section, we&#8217;ll look at some of the most common responses to reviews.<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"negative-reactions\"><strong>Common negative reactions to feedback<\/strong><\/h2>\n\n\n\n<p>As humans, we have a natural need to gain the approval of others, especially people we hold in high esteem.&nbsp;<\/p>\n\n\n\n<p>When we\u2019re met with disapproval, it triggers negative responses in our brains \u2013 as if there&#8217;s a physical danger just around the corner.<\/p>\n\n\n\n<p>They include:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Fight or flight response \ud83e\udd77\ud83c\udffd<\/strong><\/h3>\n\n\n\n<p>Fight or flight response is a behavioral or psychological response to threats. The mind is faced with the decision to confront the threat (fight) or escape it (flight).&nbsp;<\/p>\n\n\n\n<p>Let\u2019s say you\u2019ve just received harsh criticism from a colleague or boss about an Android app you\u2019re designing. You might feel threatened, which could trigger the fight-or-flight response.<\/p>\n\n\n\n<p>In the fight response, you become defensive and try to justify your decisions or disprove the feedback. You might start arguing, gesticulating, or even raising your voice.&nbsp;<\/p>\n\n\n\n<p>The flight response is a reaction to negative feedback that involves ignoring or avoiding the critique, as well as withdrawing from it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Freeze response \ud83e\udd76<\/strong><\/h3>\n\n\n\n<p>Have you ever gone numb after receiving feedback? It&#8217;s as if you were in a daze, unable to act or respond to the feedback.<\/p>\n\n\n\n<p>It&#8217;s called the freeze response, and your body&#8217;s instinctual reaction to perceived threats causes this behavior. You may become withdrawn, silent, or confused as you try to understand what happened.<\/p>\n\n\n\n<p>Enough of the doom and gloom. There are better ways to give feedback that won\u2019t make the recipient feel lost or incompetent.&nbsp;<\/p>\n\n\n\n<p>We&#8217;ll discuss those next.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tips\"><strong>7 actionable tips for better feedback<\/strong><\/h2>\n\n\n\n<p>Good feedback improves productivity and creates a company culture where there\u2019s psychological safety<\/p>\n\n\n\n<p>Team members spend less time feeling bad about their work or wondering what needs to be done and more time trying to implement the feedback.&nbsp;<\/p>\n\n\n\n<p>It\u2019s a win-win situation for everyone involved. So, here are some things you can do to help.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u2705 Share clear and specific feedback<\/strong><\/h3>\n\n\n\n<p>Avoid feedback that leads to doubt and raises more questions. If, after going through your comments, the recipient isn\u2019t clear about what they need to do, you need to further simplify your expectations.&nbsp;<\/p>\n\n\n\n<p>Avoid questions like: \u201cCan you improve the quality of your work? Or can the design be better?\u201d&nbsp;<\/p>\n\n\n\n<p>Instead, say:<\/p>\n\n\n\n<p><em>James, I love the icons and fonts you used on the mobile app design. But I think the font sizes are too big for the theme we\u2019re using. Can you make them smaller<\/em>?<\/p>\n\n\n\n<p>Clear, specific feedback triggers open communication, allowing recipients to share their thoughts and implement the feedback.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u2705 Leave constructive feedback<\/strong><\/h3>\n\n\n\n<p>Constructive feedback is actionable and focused on improvement. It\u2019s not focusing on past mistakes or personal faults to make a point.&nbsp;<\/p>\n\n\n\n<p>If you want to have constructive conversations, spend time describing:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The situation in question<\/li>\n\n\n\n<li>The action people took&nbsp;<\/li>\n\n\n\n<li>The outcome of that action<\/li>\n<\/ul>\n\n\n\n<p>This way, you\u2019ll avoid hurtful feedback as it will be based on the situation, not the person.&nbsp;<\/p>\n\n\n\n<p>Second, offer an alternative action as soon as possible.<\/p>\n\n\n\n<p>Essentially, try to focus on what was done well and what needs to be improved. Don\u2019t wait till it\u2019s time for performance improvement reviews to give constructive feedback.&nbsp;<\/p>\n\n\n\n<p>This can help create a culture of employee engagement, where even junior employees can develop a growth mindset.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u2705 Focus on the tasks, not the persons<\/strong><\/h3>\n\n\n\n<p>When giving feedback, focus on the actual task performance and how it can be better rather than focusing on the person involved.&nbsp;<\/p>\n\n\n\n<p>This way, you won\u2019t trigger their fight\/flight or freeze response.<\/p>\n\n\n\n<p>So, instead of dismissing a web design as the fault of the designer, try, \u201cThe layout of the website is too tight, which makes it difficult for users to navigate. Create more pages so you can spread out the content and make it easier for users to find what they need.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u2705 Be timely and relevant with your feedback<\/strong><\/h3>\n\n\n\n<p>According to reports, more than <a href=\"https:\/\/officevibe.com\/guides\/state-employee-engagement#pillar-section3\" target=\"_blank\" rel=\"noreferrer noopener\">90% of employees<\/a> love to receive timely feedback from their team lead. So, try as much as possible to give feedback immediately after submitting a project.&nbsp;<\/p>\n\n\n\n<p>Let&#8217;s say your team has been working on a series of projects for a client, using the same color scheme over time. The last project they submitted to you for feedback was two weeks ago, but you just noticed they used the wrong colors.<\/p>\n\n\n\n<p>They\u2019ve moved on to other projects already, and you\u2019re just telling them you\u2019d prefer a&nbsp; different color scheme.&nbsp;<\/p>\n\n\n\n<p>It&#8217;s important to provide feedback early in the process because it can help you avoid problems later on.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u2705 Boost team accountability<\/strong><\/h3>\n\n\n\n<p>Team accountability is the responsibility of different individuals in a group to achieve shared goals, such as ensuring that everyone&#8217;s working on the same project and that they&#8217;re all on the same page.<\/p>\n\n\n\n<p>Another way to improve feedback is to boost team accountability. Here are some methods that might help:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Set expectations and document them so everyone knows what\u2019s expected of them.&nbsp;<\/li>\n\n\n\n<li>Assign tasks to everyone on the team<\/li>\n\n\n\n<li>Create a feedback culture that embraces mistakes so no one fears taking responsibility.<\/li>\n\n\n\n<li>Reward wins and milestones.<\/li>\n\n\n\n<li>Organize meetings to track the project\u2019s progress.<\/li>\n\n\n\n<li>Embrace open communication.<\/li>\n\n\n\n<li>Follow up on tasks.<\/li>\n<\/ul>\n\n\n\n<p>When everyone knows what they\u2019re supposed to do, leaving feedback won\u2019t be too complicated.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u2705 Offer continuous support<\/strong><\/h3>\n\n\n\n<p>If your teammates see you as someone who has been there with them from the beginning, showing support, they will feel open to receiving your feedback.<\/p>\n\n\n\n<p>Providing support shows you care about a project and the person behind it. So, when you eventually give feedback, it won\u2019t make them feel attacked or frozen out. \ud83d\ude09&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u2705 Use tools that facilitate feedback<\/strong><\/h3>\n\n\n\n<p>How feedback is requested and received can help streamline your entire workflow.&nbsp;<\/p>\n\n\n\n<p>You probably know how stressful it can be if you\u2019re currently using <a href=\"https:\/\/www.markup.io\/blog\/asynchronous-communication-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">asynchronous communication tools<\/a> like Gmail to leave feedback.&nbsp;<\/p>\n\n\n\n<p>Depending on the file type, you might have to take screenshots or zip them before sending them. Or write lengthy texts to provide context to what you\u2019re describing and hope everyone involved sees the email on time.&nbsp;&nbsp;<\/p>\n\n\n\n<p>The point is, it\u2019s a lot of work.<\/p>\n\n\n\n<p>With a collaboration tool like <a href=\"https:\/\/www.markup.io\/\" target=\"_blank\" rel=\"noreferrer noopener\">MarkUp.io<\/a>, however, you can request or receive feedback in a few steps:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sign up for the platform<\/li>\n\n\n\n<li>Upload the file.<\/li>\n\n\n\n<li>Click anywhere on the file to leave a comment.<\/li>\n\n\n\n<li>Share files with collaborators.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Why is using a <a href=\"https:\/\/www.markup.io\/blog\/design-collaboration-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">collaboration tool<\/a> better?<\/p>\n\n\n\n<p>Well, you can:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Get pixel-accurate, contextual feedback so everyone knows what needs to be done.&nbsp;<\/li>\n\n\n\n<li>Tag team members or stakeholders to specific aspects of the project you want them to work on in real time.&nbsp;<\/li>\n\n\n\n<li>Record videos just in case text won\u2019t do the trick.&nbsp;<\/li>\n\n\n\n<li>Share with multiple collaborators via email or live URL.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"has-text-align-center\">***<\/p>\n\n\n\n<p>If you\u2019ve always been terrified of the nightmare that is feedback, it\u2019s time to wave your magic wand and make it more simplified than ever.&nbsp;<\/p>\n\n\n\n<p>Wondering what the wand is?<\/p>\n\n\n\n<p>We\u2019ll give you a hint, it\u2019s a tool you can use to \u2026<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Optimize your feedback processes for success<\/strong><\/h2>\n\n\n\n<p>You can wake up from the crushing midnight horrors of feedback discussions you\u2019ve been used to over time.&nbsp;<\/p>\n\n\n\n<p>\u2026like the one that keeps you up at night wondering when the client\u2019s or team lead\u2019s email will drop.&nbsp;<\/p>\n\n\n\n<p>With the help of MarkUp.io, you can begin to request and receive contextual, visual, pixel-accurate, and honest feedback.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/app.markup.io\/signup?trial=true?utm_source=website&amp;utm_medium=markup-blog&amp;utm_campaign=why-feedback-fails&amp;utm_content=free-trial\" target=\"_blank\" rel=\"noreferrer noopener\">Sign up for a free 30-day trial<\/a> on MarkUp.io to get started.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Have you ever received feedback from a client that left you scratching your head?&nbsp; Perhaps the feedback was vague, or the client was speaking a different language altogether.&nbsp; You see, feedback fails happen far too often, and we\u2019ve all been there. \u2026at least, some of us have.&nbsp; But don\u2019t worry, we\u2019re here to help. Like &hellip; <a href=\"https:\/\/www.markup.io\/blog\/why-feedback-fails\/\">Continued<\/a><\/p>\n","protected":false},"author":8,"featured_media":201934,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-201820","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorised"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why feedback fails + actionable tips for better feedback - Markup.io<\/title>\n<meta name=\"description\" content=\"Knowing why feedback fails and what some common negative reactions to feedback might be, can help you give better feedback and boost productivity.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.markup.io\/blog\/why-feedback-fails\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why feedback fails + actionable tips for better feedback - 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