{"id":202064,"date":"2023-07-18T13:00:00","date_gmt":"2023-07-18T12:00:00","guid":{"rendered":"https:\/\/www.markup.io\/?p=202064"},"modified":"2023-07-14T14:48:36","modified_gmt":"2023-07-14T13:48:36","slug":"how-to-share-feedback","status":"publish","type":"post","link":"https:\/\/www.markup.io\/blog\/how-to-share-feedback\/","title":{"rendered":"7 tips for sharing constructive feedback on creative work"},"content":{"rendered":"\n<p>Sharing effective feedback is kinda like whipping up a delicious meal. You gotta make sure you&#8217;re not throwing in too much or too little of any ingredient, or else you&#8217;ll end up with a less-than-tasty dish.<\/p>\n\n\n\n<p>Just like following a killer recipe, feedback needs to be spot-on for everyone in the work environment to benefit.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-video aligncenter\"><video autoplay controls loop muted src=\"https:\/\/assets.markup.io\/app\/uploads\/2023\/07\/share-feedback-cooking.mp4\" playsinline><\/video><figcaption class=\"wp-element-caption\">GIF Source: <a href=\"https:\/\/giphy.com\/gifs\/e4-cgd-celebsgodating-XaLpFXkoDOsukzbgCn\" target=\"_blank\" rel=\"noreferrer noopener\">Giphy<\/a><\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>But that can be easier said than done.&nbsp;<\/p>\n\n\n\n<p>So, how do you share feedback without having recipients take it the wrong way?&nbsp;<\/p>\n\n\n\n<p>That&#8217;s exactly what this guide is all about \u2013 helping you navigate the tricky waters of sharing feedback without causing any hurt feelings.&nbsp;<\/p>\n\n\n\n<p>More precisely, we\u2019ll talk about types of feedback that can lead to professional development and keep everyone on the same page. So, let&#8217;s dive right in and get this party started! \ud83d\udca5\ud83d\ude80<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Table of contents<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#start-positive\">Tip #1: Start with the positive, but don\u2019t overpraise<\/a><\/li>\n\n\n\n<li><a href=\"#be-specific\">Tip #2: Be specific<\/a><\/li>\n\n\n\n<li><a href=\"#be-direct\">Tip #3: Be direct but non-confrontational<\/a><\/li>\n\n\n\n<li><a href=\"#ask-questions\">Tip #4: Ask clarifying questions<\/a><\/li>\n\n\n\n<li><a href=\"#never-criticize-the-person\">Tip #5: Don\u2019t criticize the person behind the work<\/a><\/li>\n\n\n\n<li><a href=\"#offer-solutions\">Tip #6: Offer potential solutions<\/a><\/li>\n\n\n\n<li><a href=\"#action-items\">Tip #7: End with action items<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"start-positive\"><strong>Tip #1: Start with the positive (but don\u2019t overpraise)<\/strong><\/h2>\n\n\n\n<p>Lovers of <em>The Big Bang Theory<\/em>, let\u2019s take you down memory lane.&nbsp;<\/p>\n\n\n\n<p>Remember in episode six of the ninth season when Sheldon Cooper is about to break some shocking news to his best friend, Leonard?&nbsp;<\/p>\n\n\n\n<p>Of course, you do.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-video aligncenter\"><video autoplay controls loop muted src=\"https:\/\/assets.markup.io\/app\/uploads\/2023\/07\/share-feedback-reference-sick.mp4\" playsinline><\/video><figcaption class=\"wp-element-caption\">GIF Source: <a href=\"https:\/\/tenor.com\/view\/reference-sick-gif-14028471\" target=\"_blank\" rel=\"noreferrer noopener\">Tenor<\/a><\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>He says, \u201c<em>Perhaps, I should soften the blow<\/em>\u201d before sharing the news.&nbsp;<\/p>\n\n\n\n<p>When you\u2019re about to share critical feedback, it\u2019s always a good rule of thumb to \u2018soften the blow\u2019 by starting with something nice or positive about the recipient&#8217;s work.&nbsp;<\/p>\n\n\n\n<p>Recipients will feel you actually see their work, and that can also lead to a more productive conversation.&nbsp;&nbsp;<\/p>\n\n\n\n<p>On the flip side, you don\u2019t want to overpraise them.<\/p>\n\n\n\n<p>Especially if you\u2019re about to drop the hammer.&nbsp;<\/p>\n\n\n\n<p>For negative feedback to be effective, you want the recipient to be in a receptive state of mind.<\/p>\n\n\n\n<p>For example, if you&#8217;re reviewing photos of new menu items, you could start the conversation with something like this.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"880\" height=\"680\" src=\"https:\/\/assets.markup.io\/app\/uploads\/2023\/07\/how-to-share-feedback-positive.jpg\" alt=\"A screenshot of a comment on an image of bears at The Last Summer praising its choice of colors.\" class=\"wp-image-202068\" srcset=\"https:\/\/www.markup.io\/app\/uploads\/2023\/07\/how-to-share-feedback-positive.jpg 880w, https:\/\/www.markup.io\/app\/uploads\/2023\/07\/how-to-share-feedback-positive-300x232.jpg 300w, https:\/\/www.markup.io\/app\/uploads\/2023\/07\/how-to-share-feedback-positive-768x593.jpg 768w\" sizes=\"auto, (max-width: 880px) 100vw, 880px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p>Begin with a few positive comments, then get to the heart of your feedback. Avoid making general statements or being vague about what you liked and didn\u2019t like.<\/p>\n\n\n\n<p>Instead, be very clear about your perception of your team\u2019s work. That leads us to our next point\u2026<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"be-specific\"><strong>Tip #2: Be specific<\/strong><\/h2>\n\n\n\n<p>If you&#8217;ve ever had a close friend tell you out of the blue that he or she didn&#8217;t like your playlist, chances are good that the conversation didn&#8217;t end there.<\/p>\n\n\n\n<p>You probably followed up with something like, \u201cWhat don\u2019t you like about it?\u201d<\/p>\n\n\n\n<p>If the answer was, &#8220;I just don&#8217;t like it,&#8221; you probably ended that conversation feeling pretty frustrated.<\/p>\n\n\n\n<p>Just saying you don&#8217;t like something often leads to more confusion and questions.<\/p>\n\n\n\n<p>The moral of the story: don\u2019t be like your buddy when giving feedback.<\/p>\n\n\n\n<p>Ensure the recipient clearly understands your points by being detailed and specific.&nbsp;<\/p>\n\n\n\n<p>When reviews aren\u2019t clear, what you\u2019ve shared, in reality, is negative feedback because the recipient has no clue about what they need to act on and becomes exhausted emotionally.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Now, we\u2019re not saying you shouldn\u2019t express how you\u2019re feeling, but it\u2019s better to provide clear, contextual feedback that recipients can work with.&nbsp;<\/p>\n\n\n\n<p>This way, everyone involved knows the next steps to be taken.&nbsp;<\/p>\n\n\n\n<p>Let\u2019s say you review a<a href=\"https:\/\/www.markup.io\/blog\/video-markups-collaborate-on-videos\/\" target=\"_blank\" rel=\"noreferrer noopener\"> video project<\/a>. After watching it, your feedback is:&nbsp;<\/p>\n\n\n\n<p>\u201c<em>I don\u2019t like the audio on the video. It\u2019s just not the way I like it.<\/em>\u201d&nbsp;<\/p>\n\n\n\n<p>That\u2019s vague feedback with no specifics. \ud83d\udeab<\/p>\n\n\n\n<p>Good feedback provides more details. You could have said, \u201c<em>The voiceover is too low compared to the music. Could you increase the voiceover volume and lower the music track<\/em>?\u201d&nbsp;<\/p>\n\n\n\n<p>Huzzah! The designer has something to work with.<\/p>\n\n\n\n<p>Giving detailed feedback can be time-consuming, but tools are available that make the process faster.<\/p>\n\n\n\n<p>MarkUp.io is a <a href=\"https:\/\/www.markup.io\/blog\/design-collaboration-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">collaboration tool<\/a> that allows you to provide frame-accurate feedback on videos\u2014from comment sections, chat bubbles, and drawing tools\u2014so your team knows precisely what you\u2019re referring to. <\/p>\n\n\n\n<p>Specificity is key, but that\u2019s not all there is to quality feedback. To make sure your <a href=\"https:\/\/www.markup.io\/blog\/document-review-and-approval-process\/\" target=\"_blank\" rel=\"noreferrer noopener\">review and approval process<\/a> is smooth, you also need to watch your tone.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"be-direct\"><strong>Tip #3: Be direct but non-confrontational<\/strong><\/h2>\n\n\n\n<p>There are two aspects of <a href=\"https:\/\/www.markup.io\/blog\/asynchronous-communication-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">communication<\/a> \u2014 content and delivery.&nbsp;<\/p>\n\n\n\n<p>Content is what you share with people. The second is delivery or how you present the feedback.&nbsp; Truth be told, it makes all the difference in communication.&nbsp;<\/p>\n\n\n\n<p>Whether you provide verbal or non-verbal feedback, the tone in which you give it can affect whether the person will take action.<\/p>\n\n\n\n<p>In essence, you want to be direct when giving feedback but deliver it in a non-threatening way.&nbsp;<\/p>\n\n\n\n<p>So you could say, \u201cHi, M.J., I thought you did a great job with the minimalist approach you used for the homepage design. However, I think the call-to-action button should be more visible to capture the user&#8217;s attention.&nbsp;<\/p>\n\n\n\n<p>You can consider increasing its size, using a bold color, or placing it higher to encourage conversions.\u201d<\/p>\n\n\n\n<p>This is direct but not confrontational feedback. It highlights the problem (subtle CTA button) and suggests a solution.<\/p>\n\n\n\n<p>Sharing feedback this way allows your team members to be more responsible, and it promotes open communication too.&nbsp;<\/p>\n\n\n\n<p>On the flip side, the <a href=\"https:\/\/www.markup.io\/blog\/document-review-and-approval-process\/\" target=\"_blank\" rel=\"noreferrer noopener\">review-and-approval process<\/a> can be a source of confusion.&nbsp;<\/p>\n\n\n\n<p>So, if you come across something you don&#8217;t know how to react to, ask questions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ask-questions\"><strong>Tip #4: Ask clarifying questions<\/strong><\/h2>\n\n\n\n<p>Feedback is a two-way street involving the reviewer and whoever was assigned the project.&nbsp;<\/p>\n\n\n\n<p>Unless you\u2019re like Charles Xavier from X-Men and can read minds, there\u2019s probably no way you can know why a contractor you hired made a certain decision.&nbsp;<\/p>\n\n\n\n<p>So whenever you\u2019re confused about a choice they made, don\u2019t shoot first and ask questions later.&nbsp;<\/p>\n\n\n\n<p>Ask <a href=\"https:\/\/www.markup.io\/blog\/why-feedback-fails\/\" target=\"_blank\" rel=\"noreferrer noopener\">clarifying questions<\/a> to understand better what someone is trying to do.<\/p>\n\n\n\n<p>You might be shocked to see that what you thought was a mishap was actually a purposeful choice.<\/p>\n\n\n\n<p>Before you add a comment describing 50 ways the font your designer used doesn\u2019t seem right, ask why they chose it or if they think your audience will appreciate it.&nbsp;<\/p>\n\n\n\n<p>Similar to the screenshot below.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"880\" height=\"680\" src=\"https:\/\/assets.markup.io\/app\/uploads\/2023\/07\/how-to-share-feedback-clarify.jpg\" alt=\"A screenshot of a comment on a JPG file that shows bears eating dinner alongside swimming fish. The comment asks if this choice adds to the story.\" class=\"wp-image-202066\" srcset=\"https:\/\/www.markup.io\/app\/uploads\/2023\/07\/how-to-share-feedback-clarify.jpg 880w, https:\/\/www.markup.io\/app\/uploads\/2023\/07\/how-to-share-feedback-clarify-300x232.jpg 300w, https:\/\/www.markup.io\/app\/uploads\/2023\/07\/how-to-share-feedback-clarify-768x593.jpg 768w\" sizes=\"auto, (max-width: 880px) 100vw, 880px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p>Your goal is to ask questions to help you understand the other party&#8217;s perspective. <em>Not <\/em>criticize.&nbsp;<\/p>\n\n\n\n<p>Sharing real-time feedback requires empathy and excellent communication skills\u2014so don&#8217;t focus on who made a mistake or got something wrong. Instead, figure out how everyone can get back on the same page<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"never-criticize-the-person\"><strong>Tip #5: Never criticize the person behind the work<\/strong><\/h2>\n\n\n\n<p>Mistakes are one of the things that make us human.&nbsp; They\u2019re bound to happen on a project.&nbsp;&nbsp;<\/p>\n\n\n\n<p>When they do, try and look beyond the mistake made by your direct report and focus on the action. That\u2019s constructive criticism.&nbsp;<\/p>\n\n\n\n<p>Criticizing people does not improve the quality of their work or your relationship with them. If you\u2019re a manager, it can even damage staff morale.<\/p>\n\n\n\n<p>It&#8217;s better to have a one-on-one conversation with them so you can brainstorm strategies for dealing with mistakes from now on.<\/p>\n\n\n\n<p>This builds trust and simplifies your team\u2019s workflow, allowing them to share ideas or make more confident decisions which could mean fewer reviews for you.&nbsp;<\/p>\n\n\n\n<p>Once you\u2019ve identified areas of improvement, don\u2019t hesitate to inform them during feedback conversations.&nbsp;<\/p>\n\n\n\n<p>In other words, make it a rule of thumb to share solutions.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"offer-solutions\"><strong>Tip #6: Offer potential solutions<\/strong><\/h2>\n\n\n\n<p>Now that you\u2019ve identified areas on the <a href=\"https:\/\/www.markup.io\/blog\/website-design-checklist\/\" target=\"_blank\" rel=\"noreferrer noopener\">design project<\/a> where your team can improve don&#8217;t waste time telling them they did awful work; instead, get started fixing things.<\/p>\n\n\n\n<p>Offer solutions you think would improve the project. This way, instead of them thinking they\u2019re beyond hope, they\u2019ll think:<\/p>\n\n\n\n<p>&nbsp;\u201c<em>Dang it, I should have seen that. I&#8217;ll pay more attention next time.<\/em>\u201d<\/p>\n\n\n\n<p>You\u2019ll have made sure that your feedback was both constructive and professional. Just like the reviewer in this example:<\/p>\n\n\n\n<p>They don\u2019t just identify what they think is the problem; they offer a constructive solution for getting it right.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"880\" height=\"680\" src=\"https:\/\/assets.markup.io\/app\/uploads\/2023\/07\/how-to-share-feedback-solution.jpg\" alt=\"A screenshot of a comment on a website design featuring two bears and a man. It asks to highlight the center figure.\" class=\"wp-image-202069\" srcset=\"https:\/\/www.markup.io\/app\/uploads\/2023\/07\/how-to-share-feedback-solution.jpg 880w, https:\/\/www.markup.io\/app\/uploads\/2023\/07\/how-to-share-feedback-solution-300x232.jpg 300w, https:\/\/www.markup.io\/app\/uploads\/2023\/07\/how-to-share-feedback-solution-768x593.jpg 768w\" sizes=\"auto, (max-width: 880px) 100vw, 880px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p>FYI, we love the black colors on our homepage. \ud83d\ude09 This was just for explanatory purposes.<\/p>\n\n\n\n<p>Our next tip on sharing constructive feedback can get you positive feedback of your own and earn you a manager- or client-of-the-month award. When you\u2019re done reviewing, ensure you\u2026<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"action-items\"><strong>Tip #7: End with action items<\/strong><\/h2>\n\n\n\n<p>You know how you usually end your startup\u2019s team meetings with key takeaways so everyone remembers what you\u2019ve been saying for the past hour?<\/p>\n\n\n\n<p>Giving constructive feedback should follow the same format.<\/p>\n\n\n\n<p>It should provide direction and specific action points the recipient can use to improve the project.&nbsp;<\/p>\n\n\n\n<p>So, when you\u2019re done <a href=\"https:\/\/www.markup.io\/blog\/how-to-annotate-a-website\/\" target=\"_blank\" rel=\"noreferrer noopener\">annotating areas<\/a> that didn\u2019t sit well with you, summarize the main things you want the team to work on in the next iteration. This lets them have a clear road map going forward.&nbsp;<\/p>\n\n\n\n<p>Here&#8217;s an example of action items you could include with your feedback:<\/p>\n\n\n\n<p><em>\u201cGreat job overall. Loved the flow of the video and the music used.&nbsp;<\/em><\/p>\n\n\n\n<p><em>Could you please adjust the color grading on the opening shots to make them pop?<\/em>&nbsp;<\/p>\n\n\n\n<p><em>Please use a more formal font for the title to look more professional. Can you trim down the video\u2019s duration from 2:50 to 2:10?<\/em>\u201c<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Improve your feedback processes with MarkUp.io<\/strong><\/h2>\n\n\n\n<p>Cooking the perfect meal requires the right ingredients and equipment.&nbsp;<\/p>\n\n\n\n<p>In the same way, you need to have the right tool in your <a href=\"https:\/\/www.markup.io\/blog\/online-collaboration-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">tech stack<\/a> when sharing feedback.&nbsp;<\/p>\n\n\n\n<p>The right tool helps you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Share feedback the easy way.&nbsp;<\/li>\n\n\n\n<li>Annotate any project to provide visual context.<\/li>\n\n\n\n<li>Streamline the <a href=\"https:\/\/www.markup.io\/blog\/feedback-loop-halloween\/\" target=\"_blank\" rel=\"noreferrer noopener\">feedback loop<\/a>.<\/li>\n\n\n\n<li>Tag stakeholders and the rest of the team.&nbsp;<\/li>\n\n\n\n<li>Track changes made to the project.<\/li>\n<\/ul>\n\n\n\n<p>We\u2019re pleased to let you know (with a touch of pride in our hearts) that MarkUp.io can do all that and more.&nbsp;<\/p>\n\n\n\n<p>So if you need a platform that makes sharing feedback a million times easier, why not <a href=\"https:\/\/app.markup.io\/signup?trial=true?utm_source=website&amp;utm_medium=markup-blog&amp;utm_campaign=how-to-share-feedback&amp;utm_content=free-trial\" target=\"_blank\" rel=\"noreferrer noopener\">try MarkUp.io for free<\/a> today?&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sharing effective feedback is kinda like whipping up a delicious meal. You gotta make sure you&#8217;re not throwing in too much or too little of any ingredient, or else you&#8217;ll end up with a less-than-tasty dish. Just like following a killer recipe, feedback needs to be spot-on for everyone in the work environment to benefit.&nbsp; &hellip; <a href=\"https:\/\/www.markup.io\/blog\/how-to-share-feedback\/\">Continued<\/a><\/p>\n","protected":false},"author":8,"featured_media":202111,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-202064","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorised"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 tips for sharing constructive feedback on creative work - Markup.io<\/title>\n<meta name=\"description\" content=\"The goal of any feedback in creative work is to improve the final result. Here are 7 tips on how to share constructive feedback with your creatives.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.markup.io\/blog\/how-to-share-feedback\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 tips for sharing constructive feedback on creative work - Markup.io\" \/>\n<meta property=\"og:description\" content=\"The goal of any feedback in creative work is to improve the final result. 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