{"id":203258,"date":"2024-05-02T12:24:56","date_gmt":"2024-05-02T11:24:56","guid":{"rendered":"https:\/\/www.markup.io\/?p=203258"},"modified":"2024-05-09T20:06:18","modified_gmt":"2024-05-09T19:06:18","slug":"product-demo-videos","status":"publish","type":"post","link":"https:\/\/www.markup.io\/blog\/product-demo-videos\/","title":{"rendered":"15 great product demo videos to watch [and how to make one]"},"content":{"rendered":"\n<p>Riddle me this: <strong>what gets you hooked on a new product<\/strong>? Think about it.&nbsp;<\/p>\n\n\n\n<p>An addictive ad? A glowing review? Or maybe an incredible product video that blows your mind? \ud83e\udd2f<\/p>\n\n\n\n<figure class=\"wp-block-video aligncenter\"><video autoplay controls loop muted src=\"https:\/\/www.markup.io\/app\/uploads\/2024\/04\/15GreatProductDemoVideostoWatchAndHowtoMakeOne-ezgif.com-gif-to-mp4-converter.mp4\" playsinline><\/video><figcaption class=\"wp-element-caption\">*brain melting intensifies*<br>Source: <a href=\"https:\/\/giphy.com\/gifs\/earth-mindblown-kepler-Um3ljJl8jrnHy\" target=\"_blank\" rel=\"noreferrer noopener\">Giphy<\/a><\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>There \u2014 that\u2019s the one! \u261d\ufe0f<\/p>\n\n\n\n<p>Product videos are so amazing! One glimpse into these two to five-minute videos. And you\u2019re already considering buying or trying the product.&nbsp;<\/p>\n\n\n\n<p>But there are many boring and forgettable demo videos out there. To create your own and get it right, you need to get inspired.&nbsp;<\/p>\n\n\n\n<p>Let\u2019s study the 15 most incredible product demo videos and take notes.&nbsp;<\/p>\n\n\n\n<p><strong>Table of contents<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#examples\" target=\"_blank\" rel=\"noreferrer noopener\">Great product demo video examples to inspire you<\/a><\/li>\n\n\n\n<li><a href=\"#how-to-make\" target=\"_blank\" rel=\"noreferrer noopener\">How to make a product demo video in 5 steps<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"examples\"><strong>Great product demo video examples to inspire you<\/strong><\/h2>\n\n\n\n<p>\u201c<em>Okay, wow me. Why are these examples so great?<\/em>\u201d<\/p>\n\n\n\n<p>You\u2019ll see.&nbsp;<\/p>\n\n\n\n<p>After tons of research and far too much coffee, we made sure to select only the best product demo videos. And finalized a list that showcases a wide range of video styles.&nbsp;<\/p>\n\n\n\n<p>\u201c<em>Oh, that sounds good. Show me, then!<\/em>\u201d<\/p>\n\n\n\n<p>With pleasure. \ud83d\ude0a<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Slack<\/strong><\/h3>\n\n\n\n<p>Everybody\u2019s heard of Slack.&nbsp;<\/p>\n\n\n\n<p>Your neighbors. That friendly barista. Even your grandma probably knows about Slack.<\/p>\n\n\n\n<p>Fittingly, the name of their demo is titled <em>\u201cYou\u2019ve probably heard of Slack.<\/em>\u201d&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"You&#039;ve Probably Heard of Slack\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/6c7_TpPUpL0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>After watching it, what stood out to you?<\/p>\n\n\n\n<p>Probably the bright colors and <a href=\"https:\/\/www.markup.io\/blog\/video-editing-tips\/\" target=\"_blank\" rel=\"noreferrer noopener\">peppy music<\/a> that create a warm and friendly atmosphere. The clean graphics and visuals (which are easy to follow) convey a clear message.&nbsp;<\/p>\n\n\n\n<p>But what makes this demo great is how easily you can relate to the main character, Brianna, through various scenarios.&nbsp;<\/p>\n\n\n\n<p>It showcases Slack\u2019s features through screenshots of the tool mixed in with live-action scenes.&nbsp;<\/p>\n\n\n\n<p>As a result, it gives viewers a clear picture of how the product works without bloating the screen.&nbsp;<\/p>\n\n\n\n<p><strong>Title:<\/strong> You\u2019ve probably heard of Slack.&nbsp;<\/p>\n\n\n\n<p><strong>Duration:<\/strong> 1:59<\/p>\n\n\n\n<p><strong>Product category:<\/strong> Messaging<\/p>\n\n\n\n<p><strong>Lesson learned:<\/strong> Use a relatable main character in your video. This way, users can put themselves in that character\u2019s shoes.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Duolingo<\/strong><\/h3>\n\n\n\n<p>Are we the only ones who feel bad when we haven\u2019t touched the app in a while? The tears in the owl\u2019s eyes\u2026<\/p>\n\n\n\n<p>Can\u2019t resist them!&nbsp;<\/p>\n\n\n\n<p>You also can\u2019t resist watching Duolingo\u2019s product video. \ud83d\ude09<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Learn over 30+ languages for FREE with Duolingo\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/LV2R1vWFg3w?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Actions speak louder than words in the demo. It shows that you don\u2019t always need a voiceover to make your points.&nbsp;<\/p>\n\n\n\n<p>Even if it\u2019s a short 30-second video, it keeps you glued to your screen.&nbsp;<\/p>\n\n\n\n<p>The beauty of it lies in its simplicity.<\/p>\n\n\n\n<p>It makes users want to pick up where they left off in their Spanish lessons. Don\u2019t <em>you <\/em>feel like downloading the app again?&nbsp;<\/p>\n\n\n\n<p>The demo video also shows the app\u2019s different functionalities. The visuals help keep it clear and easy to understand. Plus, it appeals to a wide audience by showing off multiple languages.&nbsp;<\/p>\n\n\n\n<p><strong>Title:<\/strong> Learn over 30+ languages for FREE with Duolingo<\/p>\n\n\n\n<p><strong>Duration:<\/strong> 0:30<\/p>\n\n\n\n<p><strong>Product category:<\/strong> Learning&nbsp;<\/p>\n\n\n\n<p><strong>Lesson learned:<\/strong> Keep it simple!&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Zoom<\/strong><\/h3>\n\n\n\n<p>\u201c<em>Let\u2019s quickly jump on a Zoom<\/em>.\u201d Does it bring back some memories?&nbsp;<\/p>\n\n\n\n<p>Pleasant or unpleasant, Zoom kept us connected with our loved ones. And it quickly became as vital as air.&nbsp;<\/p>\n\n\n\n<p>They also have a demo video. Give it a watch.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.youtube.com\/watch?v=VnyitUU4DUY&#038;ab_channel=Zoom\n<\/div><\/figure>\n\n\n\n<p>It\u2019s a classic, <a href=\"https:\/\/www.markup.io\/blog\/corporate-video-production\/\" target=\"_blank\" rel=\"noreferrer noopener\">corporate example<\/a>. The demo has no fancy visuals or animation. But it still does its job.&nbsp;<\/p>\n\n\n\n<p>The purpose is to show you how simple to use Zoom is. \u201c<em>Coming together face-to-face is as simple as a single touch<\/em>.\u201d That\u2019s how easy it is to connect with people over Zoom.&nbsp;<\/p>\n\n\n\n<p>It\u2019s also a feature-heavy video. Which is not a bad thing.&nbsp;<\/p>\n\n\n\n<p>The demo does a great job of explaining how the product works. At the end of it, you can clearly understand what Zoom is.&nbsp;<\/p>\n\n\n\n<p><strong>Title:<\/strong> Zoom Meetings<\/p>\n\n\n\n<p><strong>Duration:<\/strong> 0:45<\/p>\n\n\n\n<p><strong>Product category:<\/strong> Video conferencing&nbsp;<\/p>\n\n\n\n<p><strong>Lesson learned:<\/strong> A feature-heavy script can show off your product\u2019s benefits. Pair it with clear visuals, and <em>voila<\/em>! People will scramble to use it.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Grammarly<\/strong><\/h3>\n\n\n\n<p>Are you a nitpicker when it comes to correct grammar? Same! High five. \u270b<\/p>\n\n\n\n<p>The amount of people using \u201cyour\u201d instead of \u201cyou\u2019re\u201d is too high! And the urge to correct that person is strong\u2026&nbsp;<\/p>\n\n\n\n<p>But it\u2019s not our business to do that. We have to work on our own grammar.&nbsp;<\/p>\n\n\n\n<p>Thank God for Grammarly.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How Compelling Is Your Writing?\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/zADj0k0waFY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>The world is a better place with this app.&nbsp;<\/p>\n\n\n\n<p>This digital writing tool helps us correct our spelling and grammar. We\u2019re not perfect (whatever our family says).&nbsp;<\/p>\n\n\n\n<p>Their demo makes the platform the star of the show by showing it in action. Look at how many great things Grammarly can do besides checking your spelling!<\/p>\n\n\n\n<p>\u201c<em>I must get it NOW!<\/em>\u201d it makes you think. Why? Because it speaks to you. And to John, your co-worker. Or Francine from HR. It speaks to several different audiences.&nbsp;<\/p>\n\n\n\n<p><strong>Title:<\/strong> How Compelling Is Your Writing?<\/p>\n\n\n\n<p><strong>Duration:<\/strong> 0:57<\/p>\n\n\n\n<p><strong>Product category:<\/strong> Digital writing tool&nbsp;<\/p>\n\n\n\n<p><strong>Lesson learned:<\/strong> Put your product at the forefront of your product demo video. Show your audience how amazing it is.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. IKEA Place<\/strong><\/h3>\n\n\n\n<p>Most of the furniture in your room probably comes from IKEA. Did we guess right? \ud83d\udd2e<\/p>\n\n\n\n<p>Most people have at least one piece of Ikea furniture in their home. But what happens when you can\u2019t find the right place for it?&nbsp;&nbsp;<\/p>\n\n\n\n<p>Don\u2019t worry; IKEA Place has got you covered.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Say Hej to IKEA Place\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/UudV1VdFtuQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>This short video is perfect for people who don\u2019t know if a huge couch is a good idea for their small living space.&nbsp;<\/p>\n\n\n\n<p>It relies heavily on relatability.&nbsp;<\/p>\n\n\n\n<p>The humorous moments and relatable scenarios add a nice touch to the video.&nbsp;<\/p>\n\n\n\n<p>But this explainer video is not just <em>haha<\/em>. It includes useful info about the app\u2019s benefits and features. And does a good job explaining what it does.&nbsp;<\/p>\n\n\n\n<p>Overall, it\u2019s a high-quality and professional video with comical background music.<\/p>\n\n\n\n<p><strong>Title:<\/strong> Say Hej to IKEA Place<\/p>\n\n\n\n<p><strong>Duration:<\/strong> 0:58<\/p>\n\n\n\n<p><strong>Product category:<\/strong> Augmented reality app<\/p>\n\n\n\n<p><strong>Lesson learned:<\/strong> Make it relatable through humorous live-action visuals.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>6. Headspace<\/strong><\/h3>\n\n\n\n<p><strong>Namaste. <\/strong>It\u2019s us, your meditation instructor for the day. \ud83e\uddd8<\/p>\n\n\n\n<p>We want you to take a few moments to breathe. Relax your muscles and wipe away the day\u2019s stress. You\u2019re in a safe space. No boss to yell at you. No deadlines to meet. No traffic.&nbsp;<\/p>\n\n\n\n<p>Just you. And your inner peace.&nbsp;<\/p>\n\n\n\n<p><strong>Very good<\/strong>. Now, you can watch this relaxing, fully animated product video from Headspace.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Say hello to Headspace\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/CS76mK58urI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>\u201c<em>Huh? But meditation isn\u2019t tangible\u2026\u201d&nbsp;<\/em><\/p>\n\n\n\n<p>Agreed. But Headspace managed to do the impossible. They created a demo for guided meditation.&nbsp;<\/p>\n\n\n\n<p>What catches your attention is the on-brand visuals, animations, and quirky characters. It helps with the company\u2019s empathetic approach.&nbsp;<\/p>\n\n\n\n<p>Headspace also uses easy-to-understand language and explanations to show how meditation improves our mental health.&nbsp;<\/p>\n\n\n\n<p>The video ends with a clear call to action (CTA). Feel like trying Headspace now?&nbsp;<\/p>\n\n\n\n<p><strong>Title:<\/strong> Say Hello to Headspace<\/p>\n\n\n\n<p><strong>Duration:<\/strong> 1:26<\/p>\n\n\n\n<p><strong>Product category:<\/strong> Meditation app<\/p>\n\n\n\n<p><strong>Lesson learned:<\/strong> Grab your viewer\u2019s attention by making it stand out through its uniqueness.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>7. LEGO Life<\/strong><\/h3>\n\n\n\n<p>Okay, okay, we\u2019ll confess. We love LEGO, too.&nbsp;<\/p>\n\n\n\n<p>What\u2019s not to like? You can create ANYTHING with it. The sky\u2019s the limit (or your imagination).&nbsp;<\/p>\n\n\n\n<p>A colorful bonsai? <strong>Check<\/strong>.&nbsp;<\/p>\n\n\n\n<p>The Star Wars Millennium Falcon? <strong>Affirmative<\/strong>.&nbsp;<\/p>\n\n\n\n<p>The entire cast from <em>The Office<\/em>? <strong>You know it<\/strong>.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-video aligncenter\"><video autoplay controls loop muted src=\"https:\/\/www.markup.io\/app\/uploads\/2024\/04\/LEGO-ezgif.com-gif-to-mp4-converter.mp4\" playsinline><\/video><figcaption class=\"wp-element-caption\">Parkour!<br>Source: <a href=\"https:\/\/giphy.com\/gifs\/theoffice-the-office-tv-moroccan-christmas-cXblnKXr2BQOaYnTni\" target=\"_blank\" rel=\"noreferrer noopener\">Giphy<\/a><\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>As a fellow LEGO fanatic, you\u2019ll surely like this product video.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"LEGO Life - An app Full of LEGO Stuff\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/y6h33FF_WGk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Right from the start, you know this video is for children. <strong>Sorry to burst your bubble. <\/strong>LEGO says they\u2019re not for you (we won\u2019t tattle, though).&nbsp;<\/p>\n\n\n\n<p>So, how does it appeal to kids?&nbsp;<\/p>\n\n\n\n<p>By speaking directly to them. The upbeat soundtrack, the bright colors, fun and dynamic visuals. Even the pumped-up voiceover. Everything\u2019s lively and full of life.&nbsp;<\/p>\n\n\n\n<p>The high-quality production and clear narration build credibility and trust. It also gives it a polished feel.&nbsp;<\/p>\n\n\n\n<p>But the main selling point is what youngsters can do with the app. Basically, <strong>anything<\/strong>. Participate in challenges. Connect with other fans through social features. The ability to share their creations.&nbsp;<\/p>\n\n\n\n<p>It\u2019s simply a kid\u2019s biggest dream.&nbsp;<\/p>\n\n\n\n<p><strong>Title:<\/strong> LEGO Life \u2014 An App Full of LEGO Stuff<\/p>\n\n\n\n<p><strong>Duration:<\/strong> 0:30<\/p>\n\n\n\n<p><strong>Product category:<\/strong> Children\u2019s app<\/p>\n\n\n\n<p><strong>Lesson learned:<\/strong> Never fear speaking directly to your audience. They\u2019ll get your message.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>8. Peloton<\/strong><\/h3>\n\n\n\n<p>Ready to get active? \ud83c\udfc3<\/p>\n\n\n\n<p>Take a few minutes to watch this video.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"An Inside Look at the Peloton Bike\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/nY5NvoZDKEQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Did this demo get your blood pumping?&nbsp;<\/p>\n\n\n\n<p>When the music started, with the slow close-up of the bike. Goosebumps. Almost the same experience as seeing a trailer in a cinema.&nbsp;<\/p>\n\n\n\n<p><strong>Perfection<\/strong>.&nbsp;<\/p>\n\n\n\n<p>Peloton\u2019s live-action video takes their marketing strategy to the next level. It uses testimonials to show how great their product is.&nbsp;<\/p>\n\n\n\n<p>It has many storytelling elements. The demo begins with an origin story of the Peloton bicycles. It doesn\u2019t linger there as it quickly pans to the benefits. Who doesn\u2019t want to ride a bike while your partner is sleeping?&nbsp;<\/p>\n\n\n\n<p>What this video does great is demonstrate how you\u2019d feel using Peloton.&nbsp;<\/p>\n\n\n\n<p>It also understands viewer pain points. It highlights certain features to show how to solve them.&nbsp;<\/p>\n\n\n\n<p><strong>Title:<\/strong> An Inside Look at the Peloton Bike<\/p>\n\n\n\n<p><strong>Duration:<\/strong> 2:50<\/p>\n\n\n\n<p><strong>Product category:<\/strong> Sporting equipment<\/p>\n\n\n\n<p><strong>Lesson learned:<\/strong> Don\u2019t shy away from longer videos. The length does wonders when you want to tell your product\u2019s story.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>9. Tasty App<\/strong><\/h3>\n\n\n\n<p>What are your dinner plans for tonight?&nbsp;<\/p>\n\n\n\n<p>Let\u2019s say you want to cook a meal from scratch. But don\u2019t have the necessary ingredients.&nbsp;<\/p>\n\n\n\n<p>My friend, you know we\u2019ve always got your back. Peek at this demo video to see what we\u2019re talking about.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"The Tasty App Just Got Better: Shop Recipes Instantly! \u2022 Tasty\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Y-I_Bsf85aM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>So. It\u2019s an app. Where you select a recipe. And you can order the ingredients for that recipe directly from an app.<\/p>\n\n\n\n<p><strong>GENIUS<\/strong>. Sign me up.&nbsp;<\/p>\n\n\n\n<p>The video is nothing fancy. No animations or mind-boggling visuals. It\u2019s a short step-by-step walkthrough of the app.&nbsp;<\/p>\n\n\n\n<p>It shows a person going through the application. Plus, it presents its features in an easy-to-understand way \u2014 and in real time.&nbsp;<\/p>\n\n\n\n<p>This example is just what you want from a product video.&nbsp;<\/p>\n\n\n\n<p><strong>Title:<\/strong> The Tasty App Just Got Better: Shop Recipes Instantly!&nbsp;<\/p>\n\n\n\n<p><strong>Duration:<\/strong> 0:55<\/p>\n\n\n\n<p><strong>Product category:<\/strong> Food recipes network<\/p>\n\n\n\n<p><strong>Lesson learned:<\/strong> When in doubt, don\u2019t overthink it. Sometimes, simplicity is the way to go.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>10. Sphero<\/strong><\/h3>\n\n\n\n<p>When <em>The Force Awakens <\/em>came out in 2015, you were most likely the first to buy a ticket.&nbsp;<\/p>\n\n\n\n<p>The reason we\u2019re mentioning this is because of BB-8, the orange spherical robot that melted our hearts.&nbsp;<\/p>\n\n\n\n<p>If you loved him, then you\u2019ll surely adore Sphero\u2019s next project.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Introducing Sphero RVR - Now on Kickstarter\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ip28n_prmbY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>It\u2019s a highly cinematic product demo. With its close-up shots and on-screen text, you clearly understand what the product does.<\/p>\n\n\n\n<p>The first half of the video works to establish trust. You\u2019ve heard of Sphero before. You\u2019ve seen their past creations. So, you trust them. By introducing themselves, Sphero builds credibility.&nbsp;<\/p>\n\n\n\n<p>In the other half, you meet the product. Passionate engineers explain why their new invention is so special. It also highlights its key features.<\/p>\n\n\n\n<p><strong>Title:<\/strong> Introducing Sphero RVR \u2014 Now on Kickstarter<\/p>\n\n\n\n<p><strong>Duration:<\/strong> 4:16<\/p>\n\n\n\n<p><strong>Product category:<\/strong> Robots<\/p>\n\n\n\n<p><strong>Lesson learned:<\/strong> Referencing past successes builds credibility in your product demo video.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>11. Gusto<\/strong><\/h3>\n\n\n\n<p>You might want to sit comfortably for this one. Maybe grab some snacks and a drink.&nbsp;<\/p>\n\n\n\n<p>It\u2019s gonna be a long video. Ready? Then press play.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Gusto Demo: Refreshingly intuitive payroll, benefits, and HR for small business\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/9lZsIKkZyM0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>It has an impressive five minutes and fifty-six seconds. We can safely say this software product video has many helpful details.<\/p>\n\n\n\n<p>You might think it\u2019s too much, but the simple language, soothing voice, and the visuals help you understand Gusto\u2019s every feature.&nbsp;<\/p>\n\n\n\n<p>Of course, such length is unsuitable for introducing new viewers to the product.&nbsp;<\/p>\n\n\n\n<p>It works best for clients further along in the sales funnel. Those who watch it till the end need this last push to make the purchase.<\/p>\n\n\n\n<p>And they\u2019ll most likely contact a salesperson afterward.&nbsp;<\/p>\n\n\n\n<p><strong>Title:<\/strong> Gusto Demo: Refreshingly intuitive payroll, benefits, and HR for small businesses&nbsp;<\/p>\n\n\n\n<p><strong>Duration:<\/strong> 5:56<\/p>\n\n\n\n<p><strong>Product category:<\/strong> HR software<\/p>\n\n\n\n<p><strong>Lesson learned:<\/strong> Longer-format software demo videos work best for long-term clients.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>12. Scrabble<\/strong><\/h3>\n\n\n\n<p>Make some noise for Scrabble!! \ud83e\udd73&nbsp;<\/p>\n\n\n\n<p>This old-school word game is still a classic to this day. If you\u2019re a fan, then this product video is a must-watch.<\/p>\n\n\n\n<p>Give it a go.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Scrabble\u2122 Original Demo Video    | AD\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/rg6Jee6_5m8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>What do you think? Ready to spell <strong>F-U-N <\/strong>together?<\/p>\n\n\n\n<p>Similar to the Tasty product video, it\u2019s a tutorial for the game. It explains the rules through real-life visuals and on-screen text. The demo needs no sound other than the background music.&nbsp;<\/p>\n\n\n\n<p>So, if you want to explain the rules to your friends., show them this video. It\u2019s simple and easy to understand.&nbsp;<\/p>\n\n\n\n<p><strong>Title:<\/strong> Scrabble Original Demo Video | AD<\/p>\n\n\n\n<p><strong>Duration:<\/strong> 1:04<\/p>\n\n\n\n<p><strong>Product category:<\/strong> Board games<\/p>\n\n\n\n<p><strong>Lesson learned:<\/strong> Use simple visuals to explain the rules of your product. It also has a high replayability value.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>13. Nintendo Switch<\/strong><\/h3>\n\n\n\n<p>Nintendo crafts really good creative games. Some say even the best ever made.&nbsp;<\/p>\n\n\n\n<p>Wouldn\u2019t you want to be an Italian plumber who fights a giant lizard? \ud83c\udf44<\/p>\n\n\n\n<p>That creativity also applies to Nintendo Switch\u2019s product launch. Look at how beautiful it is.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Welcome to Nintendo Switch!\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/WniaKJzCNRI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>It\u2019s the perfect example for showing various use cases of the product. With the Nintendo Switch, you can play on TV. Or take it on the go!&nbsp;<\/p>\n\n\n\n<p>You can play alone. Or call some friends over. Share your Joy-Con controller with someone \u2014 easy! Plus, they come in various bright colors. Look at how many different games you can play!<\/p>\n\n\n\n<p>See what we mean? It doesn\u2019t feel forced. It sounds <em>extremely<\/em> fun.&nbsp;<\/p>\n\n\n\n<p>Overall, the video appeals to a huge player base, no matter the age.&nbsp;<\/p>\n\n\n\n<p><strong>Title:<\/strong> Welcome to Nintendo Switch!&nbsp;<\/p>\n\n\n\n<p><strong>Duration:<\/strong> 1:23<\/p>\n\n\n\n<p><strong>Product category:<\/strong> Video games<\/p>\n\n\n\n<p><strong>Lesson learned:<\/strong> Great for showing off your product\u2019s various use cases.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>14. Beyblade SwitchStrike<\/strong><\/h3>\n\n\n\n<p>Once upon a time, these toys were the craze. Alongside Yu-Gi-Oh! cards.&nbsp;<\/p>\n\n\n\n<p>Every child around the world had one. They gathered in their backyards to show their battle prowess.&nbsp;<\/p>\n\n\n\n<p>And their product video brings back nostalgic memories\u2026<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Beyblade - &#039;SwitchStrike Demo&#039; Episode 1\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/pE4xP59fOC8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>This demo brings something unique to the video marketing industry. It\u2019s split into episodes.&nbsp;<\/p>\n\n\n\n<p>Yep. You can do that too.<\/p>\n\n\n\n<p>The video is high-quality too, with transitions, visuals, and special effects that show the toy\u2019s cool moves. And gets any kid excited for the SwitchStrike.&nbsp;<\/p>\n\n\n\n<p>Having two boys explain what you can do with this toy makes it relatable. Who else knows about it more?&nbsp;<\/p>\n\n\n\n<p>They present the features in an exciting way. Any kid will now want to buy it!&nbsp;<\/p>\n\n\n\n<p><strong>Title:<\/strong> Beyblade \u2014 \u2019SwitchStrike Demo\u2019 Episode 1&nbsp;<\/p>\n\n\n\n<p><strong>Duration:<\/strong> 1:44<\/p>\n\n\n\n<p><strong>Product category:<\/strong> Toys<\/p>\n\n\n\n<p><strong>Lesson learned:<\/strong> Split your demo into episodes. It\u2019ll create more engagement and excitement for the product.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>15. Zapier<\/strong><\/h3>\n\n\n\n<p>Huh, would you look at the time? \u231a<\/p>\n\n\n\n<p>We\u2019ve reached our last example: <strong>Zapier<\/strong>.&nbsp;<\/p>\n\n\n\n<p>Let\u2019s go through what makes this final demo awesome.&nbsp;<\/p>\n\n\n\n<p>After you watch it, of course.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Welcome to Zapier!\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/S3L1Kw087JI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>The video doesn\u2019t lollygag. It gets <a href=\"https:\/\/www.markup.io\/blog\/video-production-best-practices\/\" target=\"_blank\" rel=\"noreferrer noopener\">straight to the point<\/a>. And asks a simple question: \u201c<em>Are you tired of handling repetitive but business-critical tasks?<\/em>\u201d&nbsp;<\/p>\n\n\n\n<p>Whatever industry you\u2019re in, it\u2019s a relatable problem.&nbsp;<\/p>\n\n\n\n<p>The narrator paints a compelling picture of what it means to send the same email leads daily. It\u2019s annoying. It wastes your time.<\/p>\n\n\n\n<p>Nobody wants that.&nbsp;<\/p>\n\n\n\n<p>So, after describing the issues, Zapier offers a solution.&nbsp;<\/p>\n\n\n\n<p>By connecting the apps you use daily, you can save time. <strong>Super helpful<\/strong>!&nbsp;<\/p>\n\n\n\n<p>The video also teases that Zapier does more than this. It makes you curious to see more.&nbsp;<\/p>\n\n\n\n<p>After closing this article, you\u2019re probably going to check it out.<\/p>\n\n\n\n<p>Hook, line, and sinker.&nbsp;<\/p>\n\n\n\n<p><strong>Title:<\/strong> Welcome to Zapier!<\/p>\n\n\n\n<p><strong>Duration:<\/strong> 0:49<\/p>\n\n\n\n<p><strong>Product category:<\/strong> Software-as-a-service (SaaS)&nbsp;<\/p>\n\n\n\n<p><strong>Lesson learned:<\/strong> Offer a glimpse of what the product can do. You\u2019ll make people crave more.&nbsp;<\/p>\n\n\n\n<p class=\"has-text-align-center\">***<\/p>\n\n\n\n<p><strong>Phew<\/strong>. There were lots of videos to watch.&nbsp;<\/p>\n\n\n\n<p>But at least you\u2019ve learned a valuable lesson. Feeling inspired yet?&nbsp;<\/p>\n\n\n\n<p>Before you jump straight back to action, we\u2019ve one more thing to teach you. It\u2019s about how to <em>make<\/em> a product demo in five steps.&nbsp;<\/p>\n\n\n\n<p>Follow us!&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-make\"><strong>How to make a product demo video in 5 steps<\/strong><\/h2>\n\n\n\n<p><strong>DING-DONG<\/strong>.<\/p>\n\n\n\n<p>You know what that is? It\u2019s time to uncover the steps for making the most amazing, unbelievable, and stunning product demos.&nbsp;<\/p>\n\n\n\n<p>Ready for the big reveal?&nbsp;<\/p>\n\n\n\n<p>One\u2026<\/p>\n\n\n\n<p>Two\u2026<\/p>\n\n\n\n<p>Three\u2026<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"880\" height=\"580\" src=\"https:\/\/www.markup.io\/app\/uploads\/2024\/04\/How-to-make-a-product-demo-video-in-5-steps.png\" alt=\"A graph showing how to make a product demo video in five steps.\" class=\"wp-image-203264\" title=\"How to make a product demo video\" srcset=\"https:\/\/www.markup.io\/app\/uploads\/2024\/04\/How-to-make-a-product-demo-video-in-5-steps.png 880w, https:\/\/www.markup.io\/app\/uploads\/2024\/04\/How-to-make-a-product-demo-video-in-5-steps-300x198.png 300w, https:\/\/www.markup.io\/app\/uploads\/2024\/04\/How-to-make-a-product-demo-video-in-5-steps-768x506.png 768w\" sizes=\"auto, (max-width: 880px) 100vw, 880px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p><strong>Ta-daa<\/strong>! \ud83d\udc50\u00a0<\/p>\n\n\n\n<p>Now let\u2019s chat about each step.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Step #1: Preparation<\/strong><\/h3>\n\n\n\n<p>The first step of every creation process involves preparation. Here\u2019s what you need to do:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Identify the video\u2019s goal <\/strong>\u2014 A product demo video without a purpose is\u2026<em>nothing<\/em>. It won\u2019t get you the desired results. Think about what you want to achieve.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Brand awareness? More purchases? What action should the user take after viewing it?&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Find your target audience <\/strong>\u2014 Mirror, mirror on the wall, who\u2019s the target of my demo videos?&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Think of who you\u2019re trying to reach. Business peeps? New clients? Do they have a clue who you are? What about loyal clients?&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Set a budget. And a timeline <\/strong>\u2014 Some of the examples had huge budgets. Others, not so much.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>You might not be Apple, but you can still do amazing things.&nbsp;<\/p>\n\n\n\n<p>So, pin down your budget. Oh, and don\u2019t forget to set a deadline. Try not to limit yourself, though.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Decide on in-house or agency video production <\/strong>\u2014 This depends on your budget.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>If you have that dough, your best bet is to work with an agency. It\u2019s easy, and you don\u2019t have to do much.<\/p>\n\n\n\n<p>In-house works better for smaller budgets. You can do so much with a high-quality camera.&nbsp;<\/p>\n\n\n\n<p><strong><em>Author\u2019s Tip: <\/em><\/strong><em>Curious about video editor rates? Sneak a peek at <\/em><a href=\"https:\/\/www.markup.io\/blog\/video-editor-rate\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>this article<\/em><\/a><em>.&nbsp;<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Step #2: Content planning<\/strong><\/h3>\n\n\n\n<p>Sadly, you can\u2019t just <em>nail <\/em>it on your first try. Or maybe you can. And you\u2019re just that awesome. \ud83d\ude0d<\/p>\n\n\n\n<p>But\u2026<\/p>\n\n\n\n<figure class=\"wp-block-video aligncenter\"><video autoplay controls loop muted src=\"https:\/\/www.markup.io\/app\/uploads\/2024\/04\/Step1Preparation-ezgif.com-gif-to-mp4-converter.mp4\" playsinline><\/video><figcaption class=\"wp-element-caption\"><em>When it comes to content, &#8216;preparation&#8217; better be your middle name<\/em>.<br>Source: <a href=\"https:\/\/giphy.com\/gifs\/schittscreek-comedy-pop-tv-xUOwG4ZJBYTfPrpnbO\" target=\"_blank\" rel=\"noreferrer noopener\">Giphy<\/a><\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>You know the saying: <strong>failing to plan is <\/strong><a href=\"http:\/\/www.markup.io\/blog\/why-do-projects-fail\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>planning to fail<\/strong><\/a>.&nbsp;<\/p>\n\n\n\n<p>So, step 2 is all about making a plan.&nbsp;<\/p>\n\n\n\n<p>Think about your video\u2019s message. What do you want people to learn from it? What steps should they take to make a purchase?&nbsp;<\/p>\n\n\n\n<p>Here are more things to consider:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Structure the video<\/strong>: Make the message clear. Use storytelling or highlight pain points.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>The world\u2019s your oyster.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Choose between animation or live-action<\/strong>: Animations are cheaper than live-action. Or you can add an interactive demo on your landing page.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>So many options, so little time\u2026<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Write the right script<\/strong>: The most <a href=\"https:\/\/www.markup.io\/blog\/what-is-a-creative-brief\/\" target=\"_blank\" rel=\"noreferrer noopener\">important part of a product video<\/a>.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Imagine you\u2019re taking your date to a restaurant. The candles and dim light set the mood. Your videos should too.&nbsp;<\/p>\n\n\n\n<p>For example, keep your script short and catchy. Write like you\u2019re a lover that wants to seduce their partner. Which means write like you speak to make it more relatable.&nbsp;<\/p>\n\n\n\n<p>Oh, and don\u2019t forget to read it out loud.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Step #3: Video production<\/strong><\/h3>\n\n\n\n<p>You\u2019ve drafted the best script ever. It\u2019s in tune with your brand\u2019s style.&nbsp;<\/p>\n\n\n\n<p>Everybody loves it. And you know it\u2019s gonna be great.&nbsp;<\/p>\n\n\n\n<p>Congrats.&nbsp;<\/p>\n\n\n\n<p>Pat yourself on the back for this milestone. But you know what this means?&nbsp;<\/p>\n\n\n\n<p>Lights\u2026<\/p>\n\n\n\n<p>                 Camera\u2026<\/p>\n\n\n\n<figure class=\"wp-block-video aligncenter\"><video autoplay controls loop muted src=\"https:\/\/www.markup.io\/app\/uploads\/2024\/04\/Step3VideoPlanning-ezgif.com-gif-to-mp4-converter.mp4\" playsinline><\/video><figcaption class=\"wp-element-caption\">Source: <a href=\"https:\/\/giphy.com\/gifs\/nickelodeon-theatre-the-loud-house-and-action-EukOAWKKs0QoW3ps7Z\" target=\"_blank\" rel=\"noreferrer noopener\">Giphy<\/a><\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>You got the green light! You can now start producing the video. \ud83c\udfa5&nbsp;<\/p>\n\n\n\n<p>This means preparing the script. Creating a project timeline. And even hiring the talent or finding a location for shooting. But that\u2019s not all\u2026<\/p>\n\n\n\n<p>Here\u2019s a <a href=\"https:\/\/www.markup.io\/blog\/video-production-workflow\/\" target=\"_blank\" rel=\"noreferrer noopener\">five-step guide<\/a> to getting started.&nbsp;<\/p>\n\n\n\n<p><strong><em>Tip: <\/em><\/strong><em>Make sure the video aligns with your budget and timeline.&nbsp;<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Step #4: Gather feedback<\/strong><\/h3>\n\n\n\n<p>Let\u2019s say you have doubts. Something about the script doesn\u2019t feel right.&nbsp;<\/p>\n\n\n\n<p>But you can\u2019t put your finger on it. \ud83e\udd14 Is it <em>too <\/em>friendly? Too stiff? Will people relate to the characters?&nbsp;<\/p>\n\n\n\n<p><em>You<\/em> do, but maybe your audience doesn\u2019t feel the same way.&nbsp;<\/p>\n\n\n\n<p>It\u2019s never too late to share the script with your work buddies. By doing so, you can collect early suggestions and opinions.&nbsp;<\/p>\n\n\n\n<p>Maybe someone will come up with an awesome idea! \ud83d\udca1<\/p>\n\n\n\n<p>To collect these helpful insights, try MarkUp.io.&nbsp;<\/p>\n\n\n\n<p>This <a href=\"https:\/\/www.markup.io\/blog\/image-annotation-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">annotation tool<\/a> helps you quickly gather input from stakeholders, such as what they like. Or don\u2019t. If they have any ideas for potential scenes.&nbsp;<\/p>\n\n\n\n<p>Anything goes!&nbsp;&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.markup.io\/app\/uploads\/2024\/04\/Step-4-Gather-Feedback-1024x685.png\" alt=\"A SCREENSHOT OF A MARKUP BEING ANNOTATED WITH COMMENTS ON THE MARKUP CANVAS\" class=\"wp-image-203267\" width=\"768\" height=\"514\" srcset=\"https:\/\/www.markup.io\/app\/uploads\/2024\/04\/Step-4-Gather-Feedback-1024x685.png 1024w, https:\/\/www.markup.io\/app\/uploads\/2024\/04\/Step-4-Gather-Feedback-300x201.png 300w, https:\/\/www.markup.io\/app\/uploads\/2024\/04\/Step-4-Gather-Feedback-768x513.png 768w, https:\/\/www.markup.io\/app\/uploads\/2024\/04\/Step-4-Gather-Feedback.png 1210w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p>Anyone using the platform can review your script. They can even add comments and pixel-accurate pins. It will improve the video\u2019s quality and effectiveness if it comes from your people.<\/p>\n\n\n\n<p>The <a href=\"https:\/\/www.markup.io\/blog\/online-collaboration-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">collaboration is seamless<\/a>, flawless. And you\u2019ll have no problems sharing deliverables with people in your firm.<\/p>\n\n\n\n<p>Want to try it? Sign up for a <a href=\"https:\/\/app.markup.io\/signup\" target=\"_blank\" rel=\"noreferrer noopener\">free 30-day trial<\/a> today.&nbsp;<\/p>\n\n\n\n<p><strong><em>Author\u2019s Tip: <\/em><\/strong><em>See how to annotate videos in <\/em><a href=\"https:\/\/www.markup.io\/blog\/annotate-video\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>this article<\/em><\/a><em>.&nbsp;<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Step #5: Distribution<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-video aligncenter\"><video autoplay controls loop muted src=\"https:\/\/www.markup.io\/app\/uploads\/2024\/04\/Step5Distribution-ezgif.com-gif-to-mp4-converter.mp4\" playsinline><\/video><figcaption class=\"wp-element-caption\"><em>Bring out the confetti cannons!<\/em><br>Source: <a href=\"https:\/\/giphy.com\/gifs\/awkwafina-26u4exk4zsAqPcq08\" target=\"_blank\" rel=\"noreferrer noopener\">Giphy<\/a><\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>This award is for you. Yeah, you. <strong>You did it<\/strong>! \ud83c\udf89<\/p>\n\n\n\n<p>The video\u2019s done. You\u2019ve posted it online, on your website. The whole office celebrates.&nbsp;<\/p>\n\n\n\n<p>You\u2019re waiting for the cash to roll in.&nbsp;<\/p>\n\n\n\n<p>&nbsp;\u274c <strong>WRONG<\/strong>.&nbsp;<\/p>\n\n\n\n<p>Sadly, you can\u2019t just put the video online and hope for the best. You have to invest in a marketing campaign.&nbsp;<\/p>\n\n\n\n<p>Which means creating another plan (yes, we know).&nbsp;&nbsp;<\/p>\n\n\n\n<p>It\u2019s easy, though. Just decide where you want to <a href=\"https:\/\/www.markup.io\/blog\/how-to-share-videos-with-clients\/\" target=\"_blank\" rel=\"noreferrer noopener\">share the video<\/a>. YouTube. Your brand\u2019s social media pages. A campaign landing page.&nbsp;<\/p>\n\n\n\n<p>Or create a special email campaign for more views and clicks.&nbsp;<\/p>\n\n\n\n<p class=\"has-text-align-center\">***<\/p>\n\n\n\n<p>So, what did you learn from this article? Let\u2019s go over the key takeaways real quick:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\ud83c\udf89 You discovered 15 great product demo examples you can take inspiration from;&nbsp;<\/li>\n\n\n\n<li>\ud83e\udd13 You learned the steps for making a great demo;<\/li>\n\n\n\n<li>\ud83d\udcaa You\u2019re now ready to make your own product demo video!&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Over to you<\/strong><\/h2>\n\n\n\n<p>Nooo, it can\u2019t be over! We have so much left to say! *sigh* But sadly, it\u2019s the truth.&nbsp;<\/p>\n\n\n\n<p>We\u2019ve explored all there is to know about the greatest product demo videos ever. Hope you liked them, though!&nbsp;<\/p>\n\n\n\n<p>Guess there\u2019s only one more thing left to say.&nbsp;<\/p>\n\n\n\n<p><strong>Try MarkUp.io.&nbsp;<\/strong><\/p>\n\n\n\n<p>With this solution, users can comment on anything. Yeah. You heard it right. Here\u2019s a step-by-step guide:&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Upload your content<\/strong><\/li>\n\n\n\n<li><strong>Drop a comment<\/strong><\/li>\n\n\n\n<li><strong>Share for review<\/strong><\/li>\n<\/ol>\n\n\n\n<p>It\u2019s that simple. Curious to try it?&nbsp;<\/p>\n\n\n\n<p>Use <a href=\"https:\/\/app.markup.io\/signup?trial=true?utm_source=markup_blog&amp;utm_medium=blog&amp;utm_campaign=product_demo_videos&amp;utm_content=free_trial\" target=\"_blank\" rel=\"noreferrer noopener\">this link<\/a> to register for the free 30-day trial ASAP. We\u2019re waiting. \ud83d\ude09\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Frequently Asked Questions (FAQs)<\/strong><\/h2>\n\n\n\n<p>Something on your mind? Ask us anything, and you\u2019ll get your answer.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Sooo, what is a product demo video?<\/strong><\/h3>\n\n\n\n<p>A product demonstration video is a short presentation of your product.&nbsp;<\/p>\n\n\n\n<p>It shows your product in action in an exciting way. How it works and what it can do. What makes it unique. If it\u2019s valuable to the consumer.&nbsp;<\/p>\n\n\n\n<p>The purpose is to compel potential customers to buy it.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Are there any benefits?&nbsp;<\/strong><\/h3>\n\n\n\n<p>Here\u2019s a brief look at the pros of product demo videos:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Builds credibility <\/strong>\u2014 People want the product to solve their problems. The video will convince them they can trust your brand.&nbsp;<\/li>\n\n\n\n<li><strong>Introduces product features <\/strong>\u2014 Repeat after me: <strong>show, don\u2019t tell<\/strong>. It\u2019s the secret to coming off as friendly and genuine.&nbsp;<\/li>\n\n\n\n<li><strong>Boosts traffic <\/strong>\u2014 More views equal more traffic. Simple math! \ud83e\udd13<\/li>\n\n\n\n<li><strong>Increases sales <\/strong>\u2014 Through video content, you avoid disappointing your audience. People will <em>flock <\/em>to buy your goodies.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Should I keep it long or short?&nbsp;<\/strong><\/h3>\n\n\n\n<p>What\u2019s the ideal length for product videos?&nbsp;<\/p>\n\n\n\n<p>There\u2019s no one-size-fits-all answer. It depends on the type of product and your target audience.&nbsp;<\/p>\n\n\n\n<p>As a rule of thumb, two minutes is the sweet spot. Enough to present the new product and keep people addicted.&nbsp;<\/p>\n\n\n\n<p>If you need to go into details, you can amp it up to five minutes.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Any components the product demo should have?&nbsp;<\/strong><\/h3>\n\n\n\n<p>The key ingredients to any good product demo include:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>An attention-grabbing intro.<\/li>\n\n\n\n<li>A detailed new-features demonstration.<\/li>\n\n\n\n<li>An engaging call to action.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How can I add pizzazz to my videos?&nbsp;<\/strong><\/h3>\n\n\n\n<p>To make your product demo more interesting, <a href=\"https:\/\/www.markup.io\/blog\/video-production-best-practices\/\" target=\"_blank\" rel=\"noreferrer noopener\">here are some hints<\/a>:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Dabble in storytelling.<\/li>\n\n\n\n<li>Mention key pain points.&nbsp;<\/li>\n\n\n\n<li>Use nice aesthetics (visuals, music, etc.).<\/li>\n\n\n\n<li>Start with a nice hook.<\/li>\n<\/ul>\n\n\n\n<p>Other tips include making it easy to understand. Try to relate to the client\u2019s problems and make your product the solution.<\/p>\n\n\n\n<p>Also, choose a friendly face. Your video\u2019s main character should be relatable to the target audience.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Riddle me this: what gets you hooked on a new product? Think about it.&nbsp; An addictive ad? A glowing review? Or maybe an incredible product video that blows your mind? \ud83e\udd2f There \u2014 that\u2019s the one! \u261d\ufe0f Product videos are so amazing! One glimpse into these two to five-minute videos. And you\u2019re already considering buying &hellip; <a href=\"https:\/\/www.markup.io\/blog\/product-demo-videos\/\">Continued<\/a><\/p>\n","protected":false},"author":8,"featured_media":203259,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-203258","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorised"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>15 great product demo videos to watch [and how to make one]<\/title>\n<meta name=\"description\" content=\"Discover 15 great product demo videos that will inspire you and learn how to create your own.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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