{"id":203485,"date":"2024-07-02T13:29:54","date_gmt":"2024-07-02T12:29:54","guid":{"rendered":"https:\/\/www.markup.io\/?p=203485"},"modified":"2024-07-02T13:29:57","modified_gmt":"2024-07-02T12:29:57","slug":"video-storytelling-examples","status":"publish","type":"post","link":"https:\/\/www.markup.io\/blog\/video-storytelling-examples\/","title":{"rendered":"12 great video storytelling examples to inspire your campaigns"},"content":{"rendered":"\n

Your team just dropped an epic video on social media. It had all the ingredients for success: great colors, trending sounds, hashtags, etc. <\/p>\n\n\n\n

Or so you thought. <\/p>\n\n\n\n

The video got 305 views and 5 likes. Defo not the hit you imagined. <\/p>\n\n\n\n

You just wanted a stunning video that resonated with people too. \ud83d\ude22<\/p>\n\n\n\n

And you can still have that. <\/p>\n\n\n\n

A good place to start is to look at what other brands have done. Watch how they\u2019ve told their brand stories. What do people love about them?<\/p>\n\n\n\n

You know, so it can inspire yours too. And make it better. <\/p>\n\n\n\n

Luckily for you, that\u2019s the gist of this guide. Exploring examples to shake up how you produce engaging videos going forward. \ud83d\ude4c<\/p>\n\n\n\n

But first, let\u2019s start from the basics. <\/p>\n\n\n\n

Table of contents<\/strong><\/h2>\n\n\n\n

What\u2019s video storytelling?<\/a><\/p>\n\n\n\n

What are the benefits of video storytelling?<\/a><\/p>\n\n\n\n

Example #1: Nike x Ted Lasso<\/em><\/a><\/p>\n\n\n\n

Example #2: Patagonia<\/a><\/p>\n\n\n\n

Example #3: Grammarly<\/a><\/p>\n\n\n\n

Example #4: Mailchimp<\/a><\/p>\n\n\n\n

Example #5: Airbnb<\/a><\/p>\n\n\n\n

Example #6: John Lewis<\/a><\/p>\n\n\n\n

Example #7: Apple<\/a><\/p>\n\n\n\n

Example #8: momondo<\/a><\/p>\n\n\n\n

Example #9: Oddbox<\/a><\/p>\n\n\n\n

Example #10: Walmart<\/a><\/p>\n\n\n\n

Example #11: Olio<\/a><\/p>\n\n\n\n

Example #12: Lego<\/a><\/p>\n\n\n\n

What\u2019s <\/strong>video storytelling<\/strong>?<\/strong><\/h2>\n\n\n\n

So, you want people to learn about your brand. You want them to see how great your product or service is. <\/p>\n\n\n\n

That\u2019s great. <\/p>\n\n\n\n

But the thing is, a thousand other business owners are trying to do the same thing too. <\/p>\n\n\n\n

Don\u2019t even get us started on other people in the picture. Comedians, artists, musicians, etc. \u2014 everyone is out for a piece of the global audience cake. <\/p>\n\n\n\n

If you want to be seen, you need to \u2018think different,\u2019 as Apple\u2019s advertising slogan<\/a> once said.\u00a0\u00a0<\/p>\n\n\n\n

That\u2019s where video storytelling steps in. <\/p>\n\n\n\n

It\u2019s using the video format<\/a> to take viewers on an interesting journey into your brand\u2019s world.\u00a0<\/p>\n\n\n\n

There, you show them how your product works. How it meets their pain points. Why you created the product or started the brand. <\/p>\n\n\n\n

With visual storytelling, people will almost feel like they\u2019ve been a part of your brand’s story from the beginning. <\/p>\n\n\n\n

It\u2019s a marketing tactic that truly represents the popular phrase \u2018Show don\u2019t tell\u2019.<\/p>\n\n\n\n

Now, you\u2019re wondering\u2026 \u201cIs <\/em>video storytelling<\/em> that great<\/em>?\u201d<\/p>\n\n\n\n

Heck, yeah! Let\u2019s take a look at the many benefits of storytelling and how it\u2019ll take your videos to new heights. <\/p>\n\n\n\n

What are the benefits of <\/strong>video storytelling<\/strong>?<\/strong><\/h2>\n\n\n\n

Is your video marketing campaign everything you wanted it to be? Does it have all the ingredients to make it successful? Or do people usually see your videos and go\u2026 \ud83d\ude2c\ud83d\ude42 before scrolling away?<\/p>\n\n\n\n

Maybe your video\u2019s missing something. A critical component that can make your video marketing strategy a resounding success.<\/p>\n\n\n\n

But how exactly does storytelling help you capture your viewers\u2019 attention? <\/p>\n\n\n\n

See for yourself\u2026<\/p>\n\n\n\n

\"A<\/figure>\n\n\n\n

1. Gives your brand personality<\/strong><\/h3>\n\n\n\n

What does your typical video content look like at the moment? Maybe it\u2019s a 30-second explainer video listing your product\u2019s features. Or a how-to video showing people how a feature works.\u00a0<\/p>\n\n\n\n

While they\u2019re not bad ideas, they might be a bit\u2026 impersonal<\/em>. <\/p>\n\n\n\n

With storytelling, your brand sorta has a voice and personality. Something the audience can relate to. They now see a person who understands their needs and where they\u2019ve been. There\u2019s a connection. <\/p>\n\n\n\n

For example, a YouTuber asked people on Reddit<\/a> about storytelling\u2019s value as a skill. It sparked a discussion, with most people saying that storytelling is the most important skill.\u00a0<\/p>\n\n\n\n

\u201cIt focuses your video and helps the viewer become invested,<\/em>\u201d says one Redditor. Another adds that, \u201cYour individual nuances in presenting a story is what makes you stand out against the competition.<\/em>\u201d <\/p>\n\n\n\n

Overall, storytelling is extremely valuable for holding people\u2019s attention and creating engagement.  <\/p>\n\n\n\n

2. Increases engagement<\/strong><\/h3>\n\n\n\n

Most companies make the mistake of assuming people know their brand and what it stands for. But to viewers, they\u2019re just a stranger yapping about their product\u2019s features. <\/p>\n\n\n\n

It\u2019s no surprise that some experience low engagement rates. But you can be different. <\/p>\n\n\n\n

By using the storytelling approach, you\u2019ve hooked your audience with great stories. They now see you as a friend rather than a stranger and would be more than willing to engage with your posts. <\/p>\n\n\n\n

A good example is this Instagram post from HubSpot.\u00a0<\/p>\n\n\n\n

\"\"
Image Source: Instagram<\/a><\/figcaption><\/figure>\n\n\n\n

You can just see how their audience is reacting to the video. They love<\/em> the short video and applaud HubSpot\u2019s content marketing team for their idea.<\/p>\n\n\n\n

Why? Because the video is fun and relatable. The video starts with a person wearing a white sheet and saying, \u201cBoo!\u201d What more do you want? \ud83e\udd37 It\u2019s definitely a step up from a corporate and serious video about why prospects ghost you. It gives the brand personality and keeps you invested. <\/p>\n\n\n\n

That\u2019s what storytelling does. <\/p>\n\n\n\n

It helps spark conversations that give your content the boost it needs.<\/p>\n\n\n\n

Don\u2019t worry, we\u2019ll share more examples shortly. <\/p>\n\n\n\n

3. Builds trust<\/strong><\/h3>\n\n\n\n

Add personality to engagement and you get trust. <\/p>\n\n\n\n

Storytelling lets you be vulnerable and authentic with viewers. And it helps them trust you better as they get to know you better. <\/p>\n\n\n\n

You\u2019ll be taking your audience on a journey. Sharing why you started the brand. Posting testimonials of people who\u2019ve used your product. Showing different use cases of your product or service. <\/p>\n\n\n\n

Storytelling lets you be vulnerable and genuine with your audience. As a result, it helps them see you as someone they can trust as they get to know you better. <\/p>\n\n\n\n

4. Versatility<\/strong><\/h3>\n\n\n\n

Everybody loves stories, whether they\u2019re on LinkedIn, Twitter, or TikTok. <\/p>\n\n\n\n

Share an interesting story and you\u2019ll see people reposting and taking screenshots of it. <\/p>\n\n\n\n

Before you know it, it\u2019s on all social media platforms. <\/p>\n\n\n\n

Now, let\u2019s say you produce a video<\/a> about your brand\u2019s story. You can repurpose the content for different platforms or audiences \u2014 even newsletters \u2014 and it\u2019ll still be a hit.\u00a0<\/p>\n\n\n\n

So, what do you think? <\/p>\n\n\n\n

Video storytelling seems like a great investment, right?<\/p>\n\n\n\n

Yeah, we think so too. <\/p>\n\n\n\n

Let\u2019s walk you through some of the best examples of video storytelling. <\/p>\n\n\n\n

So you know how to get started.<\/p>\n\n\n\n

Example #1: <\/strong>Nike<\/strong> x <\/strong>Ted Lasso<\/em><\/strong><\/h2>\n\n\n\n

One great thing about Nike is their exceptional stories. It\u2019s usually something people from different backgrounds can relate to because the videos feature relatable scenarios and characters. <\/p>\n\n\n\n

And this video is no different. <\/p>\n\n\n\n

It\u2019s a collab with the popular comedy-drama series, Ted Lasso<\/em>.\u00a0<\/p>\n\n\n\n

\nhttps:\/\/www.youtube.com\/watch?v=ZvyL6iEbcpw\n<\/div><\/figure>\n\n\n\n

All through the video, you can see Richmond\u2019s merch with Nike\u2019s logo. Then, at different intervals, you spot quotes in the ad like\u2026<\/p>\n\n\n\n

\u201cWe don\u2019t know what will happen.<\/em><\/p>\n\n\n\n

But we can go further.<\/em><\/p>\n\n\n\n

Be brave<\/em>r\u2026\u201d<\/p>\n\n\n\n

The video is for fans of Ted Lasso<\/em> because those quotes sum up the central theme of the series.  <\/p>\n\n\n\n

What\u2019s great about this example: <\/strong>There\u2019s no narrator or main actor, but the message is well delivered. You can see that from how the comment section went on fire. <\/p>\n\n\n\n

One fan described it as a collab they never knew they needed!<\/p>\n\n\n\n

Plus, it had all of the basics for successful video storytelling. <\/p>\n\n\n\n

Plot. People. Place. Audience. Purpose.<\/p>\n\n\n\n

It\u2019s a great example of how powerful a story can be, even without one word from a character.<\/p>\n\n\n\n

Example #2: Patagonia<\/strong><\/h2>\n\n\n\n

Patagonia is an outdoor clothing and gear brand. <\/p>\n\n\n\n

You\u2019d probably expect a video from them to be about how durable their products are in harsh terrain or weather.<\/p>\n\n\n\n

But they had another idea. <\/p>\n\n\n\n

Patagonia documented Australian YouTuber and outdoor educator, Beau Miles on an outdoor adventure.\u00a0<\/p>\n\n\n\n

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