{"id":203577,"date":"2024-07-30T12:34:39","date_gmt":"2024-07-30T11:34:39","guid":{"rendered":"https:\/\/www.markup.io\/?p=203577"},"modified":"2024-07-30T12:34:42","modified_gmt":"2024-07-30T11:34:42","slug":"social-media-approval-process","status":"publish","type":"post","link":"https:\/\/www.markup.io\/blog\/social-media-approval-process\/","title":{"rendered":"Social media approval process: Everything you need to know"},"content":{"rendered":"\n<p>You&#8217;re a social media master and have lots of things to do.&nbsp;<\/p>\n\n\n\n<p>Create posts for different social media platforms. Come up with a strategy fit for your company. Get feedback and approval from your stakeholders.&nbsp;<\/p>\n\n\n\n<p>Just thinking about it makes you want to pack your bags. And go on a vacay in The Bahamas. Anything but go through <em>that<\/em> again.<\/p>\n\n\n\n<p>Because you know how it\u2019ll go.<\/p>\n\n\n\n<p>You chase the people involved to ask for their opinion. They\u2019re never around when you need them. And you\u2019re on a tight deadline!&nbsp;<\/p>\n\n\n\n<p>Even if you find them on time, another problem arises. You have to deal with different opinions.&nbsp;<\/p>\n\n\n\n<p>Great. \ud83d\ude44 Now, you have to change your post multiple times.\u00a0<\/p>\n\n\n\n<p>The cherry on top? When you finally post it, you see a spelling mistake.<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video autoplay controls loop muted src=\"https:\/\/www.markup.io\/app\/uploads\/2024\/07\/Socialmediaapprovalprocesseverythingyouneedtoknow-ezgif.com-gif-to-mp4-converter.mp4\" playsinline><\/video><figcaption class=\"wp-element-caption\">Source: <a href=\"https:\/\/giphy.com\/gifs\/mrw-reaction-gif-my-when-GBVYVwminGauQ\">Giphy<\/a><\/figcaption><\/figure>\n\n\n\n<p>But don\u2019t pack your bags just yet.<\/p>\n\n\n\n<p>There\u2019s a better way to do all this: through a <strong>social media approval process<\/strong>. It makes your life easier, your workflow more efficient. Enables you to collaborate better with team members.&nbsp;<\/p>\n\n\n\n<p><em>Buuuut<\/em>, we don\u2019t want to spoil the article for you.&nbsp;<\/p>\n\n\n\n<p>Keep reading to find out how a social media approval process helps you. \ud83d\ude09<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Table of contents<\/strong><\/h2>\n\n\n\n<p><a href=\"#what-is\">What is a social media approval process?<\/a><\/p>\n\n\n\n<p><a href=\"#example\">What is an example of a social media content approval process?<\/a><\/p>\n\n\n\n<p><a href=\"#benefits\">What are the benefits of an approval process for social media?<\/a><\/p>\n\n\n\n<p><a href=\"#types\">What are the different types of social media approval workflows?<\/a><\/p>\n\n\n\n<p><a href=\"#building\">How do you build a social media approval process?<\/a><\/p>\n\n\n\n<p><a href=\"#needed\">When is social media content approval necessary?<\/a><\/p>\n\n\n\n<p><a href=\"#best-practices\">Best practices to follow during the approval process<\/a><\/p>\n\n\n\n<p><a href=\"#tools\">3 top social media approval tools to use<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is\"><strong>What is a <\/strong><strong>social media approval process<\/strong><strong>?<\/strong><\/h2>\n\n\n\n<p>A social media approval process is a series of steps involving multiple team members. When it\u2019s done, it means you can publish a social media post.&nbsp;<\/p>\n\n\n\n<p>Basically, you get the green light to post a certain piece on the brand\u2019s social media channels. Like when you were a kid. And got your mom\u2019s approval to hang your drawing on the fridge.&nbsp;<\/p>\n\n\n\n<p>The social media process gives you confidence. It tells you that, \u201c<em>Yes, you can go ahead and post this. I like it.<\/em>\u201d&nbsp;<\/p>\n\n\n\n<p>But it doesn\u2019t work without your marketing team.&nbsp;<\/p>\n\n\n\n<p>The <a href=\"https:\/\/www.markup.io\/blog\/approval-workflow\/\" target=\"_blank\" rel=\"noreferrer noopener\">workflow involves<\/a> multiple people, including content creators, editors, and managers. All have to gather together to review and approve your post.\u00a0<\/p>\n\n\n\n<p>But what if you\u2019re a social media marketing agency? Well, then, you also add external stakeholders and clients into the equation.&nbsp;<\/p>\n\n\n\n<p>The social media approval flow documents every step.&nbsp;<\/p>\n\n\n\n<p>Think about who gives the final approval. Who does what. Or when someone made a change.&nbsp;<\/p>\n\n\n\n<p>All mixed together to make sure your post relays your brand\u2019s message in the right voice.&nbsp;<\/p>\n\n\n\n<p>To really drive the point and make the concept clearer to visualize (as well as highlight the benefit of having a streamlined approval process), let\u2019s look at an example.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"example\"><strong>What is an example of a <\/strong><strong>social media content approval process<\/strong><strong>?<\/strong><\/h2>\n\n\n\n<p>Okay! What does a social media content approval process look like, you ask?<\/p>\n\n\n\n<p>It\u2019s nothing scary, promise.&nbsp;<\/p>\n\n\n\n<p>Think of it like a monster in a <em>Scooby-Doo<\/em> episode. There\u2019s always something less scary behind the mask.&nbsp;<\/p>\n\n\n\n<p>Plus, you don\u2019t need a talking dog to solve this mystery. We can show you a step-by-step example right now!<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>First, create your content. Think of which social media platforms you\u2019re going to post on. And write compelling copy.&nbsp;<\/li>\n\n\n\n<li>Then, involve a graphic designer in the process to add some enticing visuals. (<strong>Psst<\/strong>, here are <a href=\"https:\/\/www.markup.io\/blog\/artwork-approval-software\/\" target=\"_blank\" rel=\"noreferrer noopener\">great tools for design and artwork approval<\/a>.)\u00a0<\/li>\n\n\n\n<li>When finished, send it to your manager for review.&nbsp;&nbsp;&nbsp;<\/li>\n\n\n\n<li>They give you feedback. You implement it. Send it back for final approval.<\/li>\n\n\n\n<li>Is it perfect? Then, send it to your clients or stakeholders (if applicable). Wait for their feedback. Implement the changes.<\/li>\n\n\n\n<li>Schedule the post in your social media content calendar.&nbsp;<\/li>\n\n\n\n<li>Finally, post it! \ud83c\udf89<\/li>\n<\/ul>\n\n\n\n<p>See? It\u2019s not so scary. Quite the opposite. You should embrace it.&nbsp;<\/p>\n\n\n\n<p>Read on to discover why.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"benefits\"><strong>What are the benefits of an approval process for social media?<\/strong><\/h2>\n\n\n\n<p>Oh, there are plenty of reasons to invest in a social media content approval workflow.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s why you should count it as your new bestie:&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>Reason #1: Brand consistency<\/strong><\/p>\n\n\n\n<p>Ever been on a brand\u2019s Facebook page? And they\u2019re kinda boring?<\/p>\n\n\n\n<p>But surprise, surprise! The same company is tons of fun on Instagram. You\u2019d be confused, right?<\/p>\n\n\n\n<p>A social media approval process makes sure that doesn\u2019t happen. It\u2019s about gathering the expertise of your whole social media team. And ensuring your content is always on-brand.&nbsp;<\/p>\n\n\n\n<p>This means you get your brand\u2019s voice and style right.&nbsp;<\/p>\n\n\n\n<p><strong>Reason #2: Compliance<\/strong><\/p>\n\n\n\n<p>Social media might be fun but it has laws. Yep. And most of them relate to the use of personal data.&nbsp;<\/p>\n\n\n\n<p>Think of GDPR and how it <a href=\"https:\/\/www.facebook.com\/business\/help\/225009134722945\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">affects Facebook<\/a>. Companies that post ads on the social media platform must comply with the GDPR rules, such as ensuring the truthfulness of the claims or what you do with the user data you gather.\u00a0<\/p>\n\n\n\n<p>For instance, let\u2019s take a heavily regulated industry like healthcare, with strict rules when it comes to promoting medication.&nbsp;<\/p>\n\n\n\n<p>You have an allergy medication you want to sell; you first need to have a legal team that reviews potential side effects, usage instructions, and all the necessary disclaimers before you even talk about it.&nbsp;<\/p>\n\n\n\n<p>Failing to do so can risk non-compliance fines and other legal issues, especially if someone has an adverse reaction to the medication.&nbsp;<\/p>\n\n\n\n<p>A social media approval process makes sure your piece of content complies with the guidelines.&nbsp;<\/p>\n\n\n\n<p><strong>Reason #3: Improved quality<\/strong>. You know the saying, \u201c<em>The more, the merrier<\/em>.\u201d It\u2019s a nice way to describe a social media approval flow. Why?<\/p>\n\n\n\n<p>Putting your heads together means you can draft more high-quality content. People with expertise and knowledge can review the content. And ensure there are no typos, errors, or mixed messages.&nbsp;<\/p>\n\n\n\n<p><strong>Reason #4: <\/strong><strong>Team collaboration<\/strong>. A social media strategy helps your team work better together. How? By letting everyone involved know what&#8217;s up.&nbsp;<\/p>\n\n\n\n<p>After all, it requires multiple people from different departments and stakeholders to give approval, which fosters a sense of responsibility among team members.&nbsp;<\/p>\n\n\n\n<p>For example, you want to launch a fitness app. This requires it to go through various departments, such as marketing, legal, and customer support. The content team creates engaging copies, the legal team makes sure the tool is compliant with local regulations, and the customer support team makes sure to answer user questions and pain points.&nbsp;<\/p>\n\n\n\n<p>Plus, it streamlines the approval and review of any content. And makes the process a thousand times easier.&nbsp;<\/p>\n\n\n\n<p>Overall, a social media approval flow makes the content creation process less time-consuming. Instead, it\u2019s a lot <em>faster<\/em>.&nbsp;<\/p>\n\n\n\n<p>But, like ice cream, a social media approval flow has different flavors.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"types\"><strong>What are the different types of <\/strong><strong>social media approval workflows<\/strong><strong>?<\/strong><\/h2>\n\n\n\n<p>Choosing ice cream flavors depends on your taste. \ud83c\udf66<\/p>\n\n\n\n<p>You\u2019d always go for chocolate. Yum! But you frown when you see caramel in the shop\u2019s window. Yuck!&nbsp;<\/p>\n\n\n\n<p>Unlike ice cream, the type of social media approval workflow doesn\u2019t rely on your personal taste.&nbsp;<\/p>\n\n\n\n<p>It depends on factors such as the size of your organization. Or on what your client wants and needs.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s a list of the different types of social media approval workflows:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Optional approval: <\/strong>This one is not mandatory.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Maybe your stakeholders don\u2019t have time to leave their thoughts. Or they won\u2019t do it on time. It happens. We\u2019re all busy. What this means, basically, is that you publish a post with or without approval, especially if it\u2019s <strong>not<\/strong> a time sensitive post.&nbsp;<\/p>\n\n\n\n<p>So, you\u2019re free to publish without their approval. It might sound weird, but it\u2019s great for small businesses that don&#8217;t want to build an entire <a href=\"https:\/\/www.markup.io\/blog\/creative-workflow\/\" target=\"_blank\" rel=\"noreferrer noopener\">creative workflow<\/a> from scratch. This gives them control over their social media presence, which helps them build trust and credibility.\u00a0<\/p>\n\n\n\n<p>It\u2019s a flexible option that gives you more space to breathe, but it can lead to inconsistencies and errors.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Required approval:<\/strong> If optional approval is the relaxed type of parent, required is the stricter sort.<\/li>\n<\/ul>\n\n\n\n<p>Here, every post needs approval by someone authorized to do so before going live. If that person doesn&#8217;t give the A-OK, then you don\u2019t publish the content. Period.&nbsp;<\/p>\n\n\n\n<p>This process helps maintain brand consistency across all platforms, compliance with regulations, and content quality. While it sounds nice, it can slow down your posting schedule, especially if someone fails to review the post on time.&nbsp;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Multi-phase approval:<\/strong> It\u2019s all about layers with this one.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>A multi-stage approval process means the post must go through several departments or levels of authorization before publishing, including content creation, editing, etc.<\/p>\n\n\n\n<p>At every stage, you have a stakeholder who gives their approval. For instance, you need approval from the marketing team, then from your legal team and finally, from your superiors.&nbsp;<\/p>\n\n\n\n<p>It\u2019s tedious and long, yes. But it\u2019s often used by large companies that want to ensure the content is high-quality and meets all standards.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Parallel approval:<\/strong> Don\u2019t waste time. Make your <a href=\"https:\/\/www.markup.io\/blog\/managing-a-creative-team\/\" target=\"_blank\" rel=\"noreferrer noopener\">different teams work together<\/a> on the project simultaneously.\u00a0<\/li>\n<\/ul>\n\n\n\n<p>What this process means is that multiple reviewers can give feedback on a piece of content simultaneously, independently of each other. It\u2019s a process that focuses on speed, giving you the flexibility and efficiency you need to reduce bottlenecks and adapt to changing demands.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Once everyone gives their approval, you can start scheduling content. And publish it on different social media accounts!<\/p>\n\n\n\n<p>So, you know what a social media approval process is and its benefits. <strong>You want one now<\/strong>. You know your goals and your needs, but how do you build your own approval process?<\/p>\n\n\n\n<p>Let\u2019s go through the process step-by-step in the next section.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"building\"><strong>How do you build a <\/strong><strong>social media approval process<\/strong><strong>?<\/strong><\/h2>\n\n\n\n<p>Building a social media approval process is like Play-Doh.&nbsp;<\/p>\n\n\n\n<p>You have a red blob in your hand. You need to mold it until it\u2019s ready for you to create a wonky figurine.&nbsp;<\/p>\n\n\n\n<p>So, you start by putting differently-colored pieces together. And knead it till you bring your idea to life.&nbsp;<\/p>\n\n\n\n<p>A social media approval process is similar. Let\u2019s look at the steps:\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"880\" height=\"665\" src=\"https:\/\/www.markup.io\/app\/uploads\/2024\/07\/Social-media-approval-process-steps_-mold-it-like-play-doh.png\" alt=\"A graph showing how to build a social media approval process.\" class=\"wp-image-203580\" title=\"Building a social media approval process\" srcset=\"https:\/\/www.markup.io\/app\/uploads\/2024\/07\/Social-media-approval-process-steps_-mold-it-like-play-doh.png 880w, https:\/\/www.markup.io\/app\/uploads\/2024\/07\/Social-media-approval-process-steps_-mold-it-like-play-doh-300x227.png 300w, https:\/\/www.markup.io\/app\/uploads\/2024\/07\/Social-media-approval-process-steps_-mold-it-like-play-doh-768x580.png 768w\" sizes=\"auto, (max-width: 880px) 100vw, 880px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Step #1: <\/strong><strong>Create<\/strong><strong> your social media documentation<\/strong><\/h3>\n\n\n\n<p>Do you love lists? \u2018Cause we sure do! So, grab your pencil and paper. It\u2019s time to make your own list!\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video autoplay controls loop muted src=\"https:\/\/www.markup.io\/app\/uploads\/2024\/07\/Step1Createyoursocialmediadocumentation-ezgif.com-gif-to-mp4-converter.mp4\" playsinline><\/video><figcaption class=\"wp-element-caption\">Source: <a href=\"https:\/\/giphy.com\/gifs\/disneychannelofficial-4xWGyVKoXqg2eVCiq9\">Giphy<\/a><\/figcaption><\/figure>\n\n\n\n<p>First of all, think of the steps each piece of content needs to go through.&nbsp;<\/p>\n\n\n\n<p>Your approval process can include steps like brainstorming, creation, review, approval, and publishing. But not all flows work in the same way.&nbsp;<\/p>\n\n\n\n<p>Add steps you consider necessary for your process to run smoothly.&nbsp;<\/p>\n\n\n\n<p>Then, think of the resources your marketing strategy needs. Like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Client names <\/strong>\u2014 Who should you speak to for approval? Think of who\u2019s in charge to make the process easier to handle.\u00a0<\/li>\n\n\n\n<li><strong>Scope <\/strong>\u2014 How big is your project? How many deliverables do you have to send to the client per month? These aspects help you figure out how much time you have to do it all.&nbsp;<\/li>\n\n\n\n<li><strong>Deadlines <\/strong>\u2014 Of course, you can\u2019t forget about deadlines. Add a time frame for each step. And stick to them: it will build trust.<\/li>\n\n\n\n<li><strong>Platforms<\/strong>\u2014Where do you want to publish your social posts? The format might look different on Reddit than on TikTok.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>There is plenty of stuff to think about that we didn\u2019t include.&nbsp;<\/p>\n\n\n\n<p>Things like the type of social media approval. Or who your target audience is. It\u2019s important to add them all. And make sure they fit your brand\u2019s needs.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Step #2: Assign roles and responsibilities<\/strong><\/h3>\n\n\n\n<p>Every soccer team has members with different roles.&nbsp;<\/p>\n\n\n\n<p>You have the coach, which leads the team to success. The forwards and midfielders that create opportunities to score. And lastly, the goalkeeper that makes sure nothing slips through the cracks.&nbsp;<\/p>\n\n\n\n<p>A social media approval process must be like a soccer team. Each team member has a role.&nbsp;<\/p>\n\n\n\n<p>So, the second step is to assign roles and responsibilities.&nbsp;<\/p>\n\n\n\n<p>How your family looks depends on what you want to achieve. However, it\u2019s important to think:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Who<strong> <\/strong><strong>creates<\/strong> the content (writers, designers, video editors, etc.)<\/li>\n\n\n\n<li>Who <strong>edits <\/strong>the content for quality and consistency<\/li>\n\n\n\n<li>Who <strong>approves and publishes<\/strong> the content on social channels (social media managers, etc.)<\/li>\n<\/ul>\n\n\n\n<p><em>Keep in mind: this is just an example. Your approval workflow can look totally different.&nbsp;<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Step #3: Set style guidelines<\/strong><\/h3>\n\n\n\n<p>You know what a style guide is?<\/p>\n\n\n\n<p>The yin to your yang. The fries to your burger. The spice to your nice.&nbsp;<\/p>\n\n\n\n<p>It\u2019s a thing you can\u2019t live without.&nbsp;<\/p>\n\n\n\n<p>And it greatly helps your quest for crafting an excellent social media approval process.&nbsp;<\/p>\n\n\n\n<p>Style guides are documents outlining how your social media content should look and sound, including the tone of voice, writing style, branding colors, hashtag use, etc.&nbsp;<\/p>\n\n\n\n<p>The main advantage is that it maintains consistency.&nbsp;<\/p>\n\n\n\n<p>Whenever someone publishes content in your name, they post something in tune with your brand\u2019s style. Is your tone playful or more serious? Do you use a certain font?&nbsp;<\/p>\n\n\n\n<p>These things matter. A style guide ensures all involved in the workflow meet brand standards and guidelines.<\/p>\n\n\n\n<p>Making their lives <em>waaaay <\/em>easier. \ud83d\ude09<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Step #4: Decide how you\u2019ll give feedback<\/strong><\/h3>\n\n\n\n<p>Look, we understand.&nbsp;<\/p>\n\n\n\n<p>No one likes criticism, <a href=\"https:\/\/www.markup.io\/blog\/how-to-share-feedback\/\" target=\"_blank\" rel=\"noreferrer noopener\">especially on their creations<\/a>. You\u2019re proud of what you made. And you should be!\u00a0<\/p>\n\n\n\n<p>But, as much as you\u2019d like to keep that idea, someone else can barge in. And ruin everything. Hearing that can be disheartening.&nbsp;<\/p>\n\n\n\n<p>We feel you. Sometimes, feedback has us feeling like this\u2026<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video autoplay controls loop muted src=\"https:\/\/www.markup.io\/app\/uploads\/2024\/07\/Step4Decidehowyoullgivefeedback-ezgif.com-gif-to-mp4-converter.mp4\" playsinline><\/video><figcaption class=\"wp-element-caption\">Source: <a href=\"https:\/\/giphy.com\/gifs\/Friends-season-2-friends-tv-the-one-where-eddie-moves-in-W0c3xcZ3F1d0EYYb0f\">Giphy<\/a><\/figcaption><\/figure>\n\n\n\n<p>\u2026but we push through. It helps us create amazing content that brings many people together.&nbsp;<\/p>\n\n\n\n<p>So, think positively! You can\u2019t run away from it. Not if you want to create a good social media approval process.&nbsp;<\/p>\n\n\n\n<p>In this phase, think about <em>how<\/em> you\u2019ll share your doc with your peers. Will you use a tool? Send them emails? Or maybe talk with them in person?<\/p>\n\n\n\n<p>We\u2019ve got a better idea. Try <a href=\"https:\/\/www.markup.io\/\" target=\"_blank\" rel=\"noreferrer noopener\">MarkUp.io<\/a>!\u00a0<\/p>\n\n\n\n<p>It\u2019s a collaboration tool that helps you gather feedback in a single place.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s how to use it:&nbsp;<\/p>\n\n\n\n<p><strong>First<\/strong>, sign up for your account by clicking the button in the top right corner of the homepage.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"425\" src=\"https:\/\/www.markup.io\/app\/uploads\/2024\/07\/MarkUp-step-1-1024x425.png\" alt=\"\" class=\"wp-image-203583\" srcset=\"https:\/\/www.markup.io\/app\/uploads\/2024\/07\/MarkUp-step-1-1024x425.png 1024w, https:\/\/www.markup.io\/app\/uploads\/2024\/07\/MarkUp-step-1-300x125.png 300w, https:\/\/www.markup.io\/app\/uploads\/2024\/07\/MarkUp-step-1-768x319.png 768w, https:\/\/www.markup.io\/app\/uploads\/2024\/07\/MarkUp-step-1.png 1290w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Then<\/strong>, upload your content. Click on the \u2018Upload\u2019 button to get started.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"430\" src=\"https:\/\/www.markup.io\/app\/uploads\/2024\/07\/MarkUp-step-2-1024x430.png\" alt=\"\" class=\"wp-image-203584\" srcset=\"https:\/\/www.markup.io\/app\/uploads\/2024\/07\/MarkUp-step-2-1024x430.png 1024w, https:\/\/www.markup.io\/app\/uploads\/2024\/07\/MarkUp-step-2-300x126.png 300w, https:\/\/www.markup.io\/app\/uploads\/2024\/07\/MarkUp-step-2-768x323.png 768w, https:\/\/www.markup.io\/app\/uploads\/2024\/07\/MarkUp-step-2.png 1264w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Lastly<\/strong>, open your doc.<\/p>\n\n\n\n<p>In this workspace, you can add comments wherever you like. Invite your stakeholders. And get to commenting!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"454\" src=\"https:\/\/www.markup.io\/app\/uploads\/2024\/07\/MarkUp-step-3-1024x454.png\" alt=\"\" class=\"wp-image-203585\" srcset=\"https:\/\/www.markup.io\/app\/uploads\/2024\/07\/MarkUp-step-3-1024x454.png 1024w, https:\/\/www.markup.io\/app\/uploads\/2024\/07\/MarkUp-step-3-300x133.png 300w, https:\/\/www.markup.io\/app\/uploads\/2024\/07\/MarkUp-step-3-768x341.png 768w, https:\/\/www.markup.io\/app\/uploads\/2024\/07\/MarkUp-step-3-1536x681.png 1536w, https:\/\/www.markup.io\/app\/uploads\/2024\/07\/MarkUp-step-3.png 1882w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Sounds easy? It is easy! Sign up today for a <a href=\"https:\/\/app.markup.io\/signup\" target=\"_blank\" rel=\"noreferrer noopener\">free 30-day trial<\/a>.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Step #5: Set deadlines<\/strong><\/h3>\n\n\n\n<p>Deadlines. No one likes them. But everyone needs them.<\/p>\n\n\n\n<p>And a social media approval workflow definitely needs a timeline. Your team members should know how much time they have to do their part.<\/p>\n\n\n\n<p>So, think about how long your team members take to do certain tasks.<\/p>\n\n\n\n<p>For example, writers need to make six posts by the end of the month. Then, editors must review the latest batch by the 15th of every month. Until the month ends, the person responsible for publishing must post them regularly.&nbsp;<\/p>\n\n\n\n<p>You should think about these aspects before starting. You know your team best. And their work style.&nbsp;<\/p>\n\n\n\n<p>Setting a deadline will prevent bottlenecks. And last-minute panic.&nbsp;<\/p>\n\n\n\n<p><strong><em>Tip<\/em><\/strong><em>: Set a regular schedule and deadlines. It helps people deliver content on time. However, keep in mind that social trends appear every day. Be ready to tackle them whenever necessary.&nbsp;<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Step #6: Review and revise<\/strong><\/h3>\n\n\n\n<p>Everything looks great on paper. But sometimes, the reality is different.&nbsp;<\/p>\n\n\n\n<p>Think of the social media approval process like a custom dress.&nbsp;<\/p>\n\n\n\n<p>You see it, you like it. But it doesn\u2019t fit. So, you must take it to the tailor. And make adjustments. Then try it out again.&nbsp;<\/p>\n\n\n\n<p>You should revise your workflow as needed. Give it a test. See how your team reacts to it. If they like it. Or if it\u2019s just cumbersome and time-consuming.&nbsp;<\/p>\n\n\n\n<p>Discuss any snags. Listen to their feedback. And find ways to improve it.<\/p>\n\n\n\n<p>If it doesn\u2019t work, take a new approach. A social media approval flow should simplify your team\u2019s work, not make their lives harder.&nbsp;<\/p>\n\n\n\n<p class=\"has-text-align-center\">***<\/p>\n\n\n\n<p>Awesome!&nbsp;<\/p>\n\n\n\n<p>You know all there is about building a social media approval workflow. But when exactly do you need it?&nbsp;<\/p>\n\n\n\n<p>You asked; we have the answer.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"needed\"><strong>When is <\/strong><strong>social media content<\/strong><strong> approval necessary?<\/strong><\/h2>\n\n\n\n<p>If you\u2019re wondering <em>when<\/em> you need social media content approval, ponder no longer.&nbsp;&nbsp;<\/p>\n\n\n\n<p>You use it to get:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Approval from clients: <\/strong>Here, the client is king. They have the final say in everything you create.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>A person from your social media agency usually interacts with the client. They invite them to collaborate directly on a social media management tool.&nbsp;<\/p>\n\n\n\n<p>Or have it sent to the client\u2019s social media specialists for approval.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Approval from legal: <\/strong>This is where things get serious.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>It applies to industries like finance, banking, etc. with strict regulations.&nbsp;<\/p>\n\n\n\n<p>So, most content needs to be compliant with legal requirements. To ensure regulatory compliance, you need to conduct business through secure channels.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Approval from managers: <\/strong>Managers often give the final approval for most projects. Especially in-house. They speak with your boss\u2019s voice and make sure all content fits the tone of the brand.<\/li>\n<\/ul>\n\n\n\n<p>Plus, they can approve each post individually. Or in batches. This depends highly on the volume of work. Or the urgency of the post.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Approval from external partners: <\/strong>Your company also brought external consultants to the firm at some point.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>These people offer specialized advice for social media campaigns that require niche expertise.&nbsp;<\/p>\n\n\n\n<p>What do these consultants do? Check that your post meets specific business goals. Or the industry standards.&nbsp;<\/p>\n\n\n\n<p>Want to make sure your social media approval flow is as smooth as butter?&nbsp;<\/p>\n\n\n\n<p>Let\u2019s get cooking!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"best-practices\"><strong>Best practices to follow during the approval process<\/strong><\/h2>\n\n\n\n<p>You know how we add salt to soup to bring out the flavor?&nbsp;<\/p>\n\n\n\n<p>Apply this to your social media approval process! Of course, it won\u2019t make it taste better. And it\u2019s not salt. Just some best practices.&nbsp;<\/p>\n\n\n\n<p>But it\u2019ll make the flow infinitely easier to handle!<\/p>\n\n\n\n<p>Here\u2019s what you need:\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"880\" height=\"441\" src=\"https:\/\/www.markup.io\/app\/uploads\/2024\/07\/Social-media-approval-process_-best-practices-to-rock-it.png\" alt=\"A graph showing the key best practices that we should follow during a social media approval process.\" class=\"wp-image-203586\" title=\"Social media approval process best practices\" srcset=\"https:\/\/www.markup.io\/app\/uploads\/2024\/07\/Social-media-approval-process_-best-practices-to-rock-it.png 880w, https:\/\/www.markup.io\/app\/uploads\/2024\/07\/Social-media-approval-process_-best-practices-to-rock-it-300x150.png 300w, https:\/\/www.markup.io\/app\/uploads\/2024\/07\/Social-media-approval-process_-best-practices-to-rock-it-768x385.png 768w\" sizes=\"auto, (max-width: 880px) 100vw, 880px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Always check off resolved comments<\/strong><\/h3>\n\n\n\n<p>Don\u2019t you love it when you make a list of tasks? And start solving them one by one?<\/p>\n\n\n\n<p>With a swoosh of a pen \u2014 or click of a button \u2014 you simply\u2026<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video autoplay controls loop muted src=\"https:\/\/www.markup.io\/app\/uploads\/2024\/07\/Alwaysresolveoldcommentsoncedone-ezgif.com-gif-to-mp4-converter.mp4\" playsinline><\/video><figcaption class=\"wp-element-caption\">Source: <a href=\"https:\/\/giphy.com\/gifs\/thenextstep-l4EpblDY4msVtKAOk\">Giphy<\/a><\/figcaption><\/figure>\n\n\n\n<p>Gosh, it\u2019s so satisfying to see that box ticked! Doesn\u2019t it give you a sense of accomplishment?&nbsp;<\/p>\n\n\n\n<p>Then, we have some good news for you.&nbsp;<\/p>\n\n\n\n<p>Because our first best practice involves ticking off comments as you resolve them.&nbsp;<\/p>\n\n\n\n<p>Doing this gives you a clear picture of what you still need to do. And helps you keep track of feedback.&nbsp;<\/p>\n\n\n\n<p>Plus, it prevents you from forgetting something vital. No more setbacks!<\/p>\n\n\n\n<p>If you don\u2019t do this, you\u2019ll have a bunch of confusing comments from your stakeholders. And you may get lost in the maze of feedback.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Keep all feedback in one place<\/strong><\/h3>\n\n\n\n<p>How do you collect feedback? Wait, don\u2019t answer. Let us imagine it for you:&nbsp;<\/p>\n\n\n\n<p>You sent your post for review via email. Cool. Your client responds promptly in the same thread. So, you start working on it.<\/p>\n\n\n\n<p>But then, another person contacts you on Slack. And leaves some comments, too.&nbsp;<\/p>\n\n\n\n<p>They might conflict a li&#8217;l with the client\u2019s feedback. But you shrug. Maybe they talked with each other about it. You apply that person\u2019s feedback.<\/p>\n\n\n\n<p>Later, you find out that your team works on another platform. And there\u2019s some feedback on there, too!<\/p>\n\n\n\n<p><strong>You<\/strong>:\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video autoplay controls loop muted src=\"https:\/\/www.markup.io\/app\/uploads\/2024\/07\/Keepallfeedbackinoneplace-ezgif.com-gif-to-mp4-converter.mp4\" playsinline><\/video><figcaption class=\"wp-element-caption\">Source: <a href=\"https:\/\/giphy.com\/gifs\/3EiNpweH34XGoQcq9Q\">Giphy<\/a><\/figcaption><\/figure>\n\n\n\n<p>\u201c<em>What is even real anymore?!<\/em>\u201d you cry out.<\/p>\n\n\n\n<p>What\u2019s real is the feedback you collect with MarkUp.io. \ud83d\ude09&nbsp;<\/p>\n\n\n\n<p>Hi, it\u2019s us again! Here to save you headaches. And make your life easier.&nbsp;<\/p>\n\n\n\n<p>We keep feedback in one single Workspace. You have all your stakeholders\u2019 comments on the same doc. And you can even check them off! But wait \u2014 that\u2019s not all!<\/p>\n\n\n\n<p>MarkUp\u2019s latest features include statuses, sign-offs, and pausing comments that allow you to leave confusion behind and embrace clarity. AKA, you make communication more streamlined.&nbsp;<\/p>\n\n\n\n<p>Sounds like a good deal? <a href=\"https:\/\/app.markup.io\/signup\">Sign up today<\/a>!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Feedback must be as descriptive as possible<\/strong><\/h3>\n\n\n\n<p>You created a social media post you <em>adore<\/em>. It has pizzazz. It has humor. Nice visuals.<\/p>\n\n\n\n<p>*chef\u2019s kiss*<\/p>\n\n\n\n<p>But then you get feedback like\u2026<\/p>\n\n\n\n<p><em>I like it, but it\u2019s not there yet\u2026<\/em><\/p>\n\n\n\n<p><em>It needs something. I don\u2019t know what.<\/em><\/p>\n\n\n\n<p><em>Not what I had in mind. I made you a sketch.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-video\"><video autoplay controls loop muted src=\"https:\/\/www.markup.io\/app\/uploads\/2024\/07\/Feedbackmustbeasdescriptiveaspossible-ezgif.com-gif-to-mp4-converter.mp4\" playsinline><\/video><figcaption class=\"wp-element-caption\">Source: <a href=\"https:\/\/giphy.com\/gifs\/theoffice-the-office-tv-casino-night-O1oJ840fg6uOVCqdzJ\">Giphy<\/a><\/figcaption><\/figure>\n\n\n\n<p>General and <a href=\"https:\/\/www.markup.io\/blog\/worst-design-feedback\/\" target=\"_blank\" rel=\"noreferrer noopener\">vague feedback<\/a> makes you hate your life. It\u2019s simply the worst type of feedback you can get.\u00a0<\/p>\n\n\n\n<p>Why? Because it gives you nothing to work with. How are you supposed to know what it needs? In your eyes, it\u2019s perfect.&nbsp;<\/p>\n\n\n\n<p>Make sure your reviewers give descriptive and to-the-point feedback.&nbsp;<\/p>\n\n\n\n<p>Take control of your feedback loop by:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Implementing a <a href=\"https:\/\/www.markup.io\/blog\/what-is-a-creative-brief\/\" target=\"_blank\" rel=\"noreferrer noopener\">creative brief<\/a>.\u00a0<\/li>\n\n\n\n<li>Follow up with questions.<\/li>\n\n\n\n<li>Jump on a call.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-text-align-center\">***<\/p>\n\n\n\n<p>We talked about steps, best practices, all that jazz. But you can\u2019t pull a social media approval flow out of thin air!<\/p>\n\n\n\n<p>You need a magic wand. \ud83e\ude84 A top hat. And probably a rabbit.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tools\"><strong>3 top <\/strong><strong>social media approval tools<\/strong><strong> to use<\/strong><\/h2>\n\n\n\n<p>A social media manager is like a magician.&nbsp;<\/p>\n\n\n\n<p>They use words, actions, and visuals to enchant the audience. The goal is to elicit a collective \u2018Oooo!\u2019 And make them crave more.&nbsp;<\/p>\n\n\n\n<p>But magicians are nothing without their tools.&nbsp;<\/p>\n\n\n\n<p>So, let\u2019s talk about the wand (<strong>MarkUp.io<\/strong>), the top hat (<strong>Asana<\/strong>), and the rabbit (<strong>Hootsuite<\/strong>).&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>MarkUp.io<\/strong><\/h3>\n\n\n\n<p>A magician needs a wand to perform tricks. In social media terms, that\u2019s MarkUp.io.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"472\" src=\"https:\/\/www.markup.io\/app\/uploads\/2024\/07\/MarkUp.io-homepage-1024x472.png\" alt=\"\" class=\"wp-image-203590\" srcset=\"https:\/\/www.markup.io\/app\/uploads\/2024\/07\/MarkUp.io-homepage-1024x472.png 1024w, https:\/\/www.markup.io\/app\/uploads\/2024\/07\/MarkUp.io-homepage-300x138.png 300w, https:\/\/www.markup.io\/app\/uploads\/2024\/07\/MarkUp.io-homepage-768x354.png 768w, https:\/\/www.markup.io\/app\/uploads\/2024\/07\/MarkUp.io-homepage-1536x707.png 1536w, https:\/\/www.markup.io\/app\/uploads\/2024\/07\/MarkUp.io-homepage.png 1876w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>MarkUp.io is the perfect place to collect your feedback. Just say the magic word (\u201cPleeease!\u201d).&nbsp;<\/p>\n\n\n\n<p>And \u2018<strong>poof<\/strong>!\u2019 You\u2019ll be able to create a social media approval flow that\u2019s easy, simple, and convenient. All you must do is upload your files (PDFs, images, videos, etc.) into the platform. And invite users to leave their comments.&nbsp;<\/p>\n\n\n\n<p>The feedback process is more streamlined. And you\u2019ll get to posting in no time!&nbsp;<\/p>\n\n\n\n<p>Guess what? MarkUp introduced new features in its arsenal which can help you improve communication even further and optimize team collaboration.&nbsp;<\/p>\n\n\n\n<p>With status updates and sign-offs, you can clearly indicate your project\u2019s status, while pausing comments help with controlling the flow of feedback by addressing comments before new ones are added.&nbsp;<\/p>\n\n\n\n<p>Plus, MarkUp.io has <a href=\"https:\/\/www.markup.io\/pricing\/\" target=\"_blank\" rel=\"noreferrer noopener\">different pricing plans<\/a> that are affordable for everyone.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Asana<\/strong><\/h3>\n\n\n\n<p>A magician without a top hat? Preposterous! It\u2019s their signature look.&nbsp;<\/p>\n\n\n\n<p>And you can\u2019t be a social media wizard without Asana. You\u2019ve surely heard of it before. But let\u2019s talk a bit about it.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"402\" src=\"https:\/\/www.markup.io\/app\/uploads\/2024\/07\/Asana-homepage-1024x402.png\" alt=\"\" class=\"wp-image-203591\" srcset=\"https:\/\/www.markup.io\/app\/uploads\/2024\/07\/Asana-homepage-1024x402.png 1024w, https:\/\/www.markup.io\/app\/uploads\/2024\/07\/Asana-homepage-300x118.png 300w, https:\/\/www.markup.io\/app\/uploads\/2024\/07\/Asana-homepage-768x302.png 768w, https:\/\/www.markup.io\/app\/uploads\/2024\/07\/Asana-homepage.png 1323w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Source: <a href=\"https:\/\/asana.com\/\">Asana<\/a><\/figcaption><\/figure>\n\n\n\n<p>Asana is a work-management solution that helps your team organize their projects.&nbsp;<\/p>\n\n\n\n<p>It improves the efficiency of your organization. So your team can deliver quality work faster.<\/p>\n\n\n\n<p>Why is it great for social media? Because you can build workflows, no matter how complex. Without coding!&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Hootsuite<\/strong><\/h3>\n\n\n\n<p>Have you ever heard a rabbit <em>hooting<\/em> like an owl? Probably not.&nbsp;<\/p>\n\n\n\n<p>But you\u2019ve never seen a magician pull an <em>owl<\/em> from their top hat either. Hey, there\u2019s an idea!&nbsp;<\/p>\n\n\n\n<p>Anyway, the rabbit, in this case, is Hootsuite.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"501\" src=\"https:\/\/www.markup.io\/app\/uploads\/2024\/07\/hootsuite-homepage-1024x501.png\" alt=\"\" class=\"wp-image-203592\" srcset=\"https:\/\/www.markup.io\/app\/uploads\/2024\/07\/hootsuite-homepage-1024x501.png 1024w, https:\/\/www.markup.io\/app\/uploads\/2024\/07\/hootsuite-homepage-300x147.png 300w, https:\/\/www.markup.io\/app\/uploads\/2024\/07\/hootsuite-homepage-768x376.png 768w, https:\/\/www.markup.io\/app\/uploads\/2024\/07\/hootsuite-homepage.png 1407w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Source: <a href=\"https:\/\/www.hootsuite.com\/\">Hootsuite<\/a><\/figcaption><\/figure>\n\n\n\n<p>Hootsuite is a good social media management platform that\u2019s great for any social media needs.&nbsp;<\/p>\n\n\n\n<p>It handles every mundane task on a daily basis.&nbsp;<\/p>\n\n\n\n<p>Curating content. Scheduling and publishing. Measuring ROI through social media analytics. Even helping you craft social media approval workflows.&nbsp;<\/p>\n\n\n\n<p>With Hootsuite, you\u2019ll just <em>wing it<\/em>.&nbsp;<\/p>\n\n\n\n<p class=\"has-text-align-center\">***<\/p>\n\n\n\n<p>In the words of Porky Pig, \u201c<em>That\u2019s all, folks<\/em>!\u201d&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Now over to you<\/strong><\/h2>\n\n\n\n<p>How do you create the best social media approval workflow? The only right answer is MarkUp.io!<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video autoplay controls loop muted src=\"https:\/\/www.markup.io\/app\/uploads\/2024\/07\/Nowovertoyou-ezgif.com-gif-to-mp4-converter.mp4\" playsinline><\/video><figcaption class=\"wp-element-caption\">Source: <a href=\"https:\/\/giphy.com\/gifs\/you-know-it-S6HEz4XChX8boa5uuo\">Giphy<\/a><\/figcaption><\/figure>\n\n\n\n<p>We talked a lot about it. By now, you know what MarkUp.io is capable of.&nbsp;<\/p>\n\n\n\n<p>It\u2019s simply a better way to cut through the noise. And get clear feedback that won\u2019t give you headaches. Or cost you sleep.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/app.markup.io\/signup\">Let\u2019s shake on it<\/a>. You won\u2019t regret it.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You&#8217;re a social media master and have lots of things to do.&nbsp; Create posts for different social media platforms. Come up with a strategy fit for your company. Get feedback and approval from your stakeholders.&nbsp; Just thinking about it makes you want to pack your bags. And go on a vacay in The Bahamas. Anything &hellip; <a href=\"https:\/\/www.markup.io\/blog\/social-media-approval-process\/\">Continued<\/a><\/p>\n","protected":false},"author":8,"featured_media":203578,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-203577","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorised"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Social media approval process: Everything you need to know<\/title>\n<meta name=\"description\" content=\"Discover how to build a social media approval process, what best practices to follow, which tools to use, and much more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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