Behind the badge: celebrating teamwork and creativity on the heels of the World Cup

The 2022 FIFA World Cup may be over, but the teamwork and collaboration we saw on the field live on!

To celebrate the fun and excitement of the 2022 tournament, we asked four of our creatives to take on the challenge of redesigning a football badge of their choice.

Their reinterpretations certainly didn’t disappoint.

We hope you get a kick out of their designs too!

Canada’s badge: a modern take on an old classic

The maple leaf is instantly recognizable as a Canadian symbol—you’ll find it on the country’s national flag, currency, and, of course, the Canadian men’s national football team badge.  

But that’s not all you’ll find in Ceros Interactive Art Director Melissa Showers’ redesign of the Canadian team badge. Click through the experience to learn more about her stylistic choices.

Celebrating Germany’s superpower status

Despite being knocked out of the World Cup after facing Costa Rica in Group E, the German national football team continues to hold an international reputation for greatness. And it’s not hard to see why — the team has previously won four World Cups and consistently draws large crowds of fans to cheer them on.

In his contribution, Ceros Jr. Designer Sam Argueta focuses on celebrating the team’s current players while spotlighting its history of (and commitment to) excellence. 

Mexico’s badge: a creative update that’s a blast from the past

This year was a tough one for Mexico’s national football team. The talented team was eliminated during Group C of the 2022 FIFA World Cup, which hasn’t occurred since the 1978 World Cup.

Despite 2022’s results, the Mexico national football team remains extremely competitive. The team has consecutively qualified for the World Cup since 1994, making it one of six countries to do so.

Rich Davies, a Creative, drew from the influences of the Aztec people while reimagining Mexico’s football badge. The result is a design that bridges the past and present while marrying modernity with ancient history. 

Croatia’s badge: a force to be reckoned with 

This year, Croatia advanced to the semi-finals of the FIFA World Cup, finishing in third place. The team’s strong performance marked the second time they have placed in the top three of the tournament.

A country with a small population and geographic area, Croatia often competes as one of the smallest countries in the FIFA World Cup.

It makes sense, then, that the redesigned badge from Creative Lead Lydia Ding celebrates Croatia’s small-but-mighty presence–both at the World Cup and throughout its historical fight for independence.

Putting the ‘creative’ in collaboration

Teamwork–on and off the pitch–can be challenging. But whether you’re competing in the World Cup or just trying to push a project over the finish line, you already know a bit of imaginative teamwork is key for success.

That is, after all, one of the best things about creative collaboration. When you work together, you get the chance to learn more about yourself, the people you work with, and how to be more effective together.

Until next time!